The ‘Pair Up’ Link Building Strategy: How To Build Consistent Editorial Links to the Pages You Want

The ‘Pair Up’ Link Building Strategy: How To Build Consistent Editorial Links to the Pages You Want

The ‘pair up’ link building strategy is a way to get the best value links to your product/service level pages in a way that draws attention to your brand as a source of information about what consumers want to read. You may not be trying to provide as much information as Wikipedia. But as Google works to serve its users with the best possible information on each search query, using the ‘pair up’ link building strategy is a guaranteed way to see consistent results for your product/service level pages.

Why You Should Think Like a Recipient When Performing Outreach

Why You Should Think Like a Recipient When Performing Outreach

You try to avoid the terrible emails you've seen of outreachers trying to play off being your friend that give you stuff you couldn't care less about. You then think to yourself, “How do I truly signal to my recipients that I am a real person with a real asset, but without spending 37 minutes on each email?” 
 

This is where a trip into the headspace of your recipient can help illuminate what the big picture is.

Evergreen Content: How To Write Content That Will Always Be Relevant

Evergreen Content: How To Write Content That Will Always Be Relevant

Evergreen content is lasting content writing that remains true and relevant for decades to come. In a digital marketing world evolving so quickly, writing content that will provide real, tangible value to the generations of your children and grandchildren is a focal point of content marketing.

Producing ever-relevant, evergreen content is an end goal of content writing for good reason. But what are the means to achieving it?