If you think about the dominant force in event interaction right now, it's Twitter. #youreventhere and there you have it, a ton of interaction, a traceable dialogue, and a hype-train ready to leave the station. With Twitter acquiring Periscope and integrating it deeply within the initial product, the #hashtag train has only started – the new instant promotion platform will be Periscope.
Within minutes of posting the brand new Tumblr site to HackerNews they had 10,000 visitors, then 10 minutes later 50,000 visitors, and on it went as the attention grew. Now the Unsplash domain has over 47,000 links from 7,000 different linking root domains (most of which sharing attribution of where they got the photo from, not required but requested gently by Unsplash) with over 20,000 social shares of just the homepage. It's not even the amount of links they have, it's the quality of the links that are coming in: Themeforest, Wordpress, MailChimp, TheNextWeb, Entrepreneur, Copyblogger, SmashingMagazine, HubSpot, FastCompany, and the list goes on.
Learn a bit more about Crew's Unsplash.com in this quick daily content spotlight!
The content spotlight of the day is going to focus on an example of fantastic "drill-down" content that I've shown clients time and time again when referring to breaking up persona segments on-site. It's an incredible way to entice customers and get closer to your target market, and Square does it perfectly.
This is going to be the first of a new daily segment (Monday – Friday) called the "Content Spotlight" where we examine a single piece of content from a single company that we came across that day and fell in love with. This could be a clever blog post, a promotion that is just right for a niche, or just a well placed call to action.
Any outstanding piece of content has a chance at being on our list, and the first one in the list certainly nails every aspect of content marketing success!
Tools are always a fun subject for me. I love getting the right tools in place that can amplify the results of everything else we do. These are the leverage points that we should always be trying to tap in to to replicate our results for all of our clients.
We have a shortlist of tools that we always recommend to our clients to drastically improve our progress, in the spirit of transparency we want to share those recommendations with you. Some are pretty straightforward, some are a bit more discreet.