Lesson 2 in the Simple Tiger SEO Training Course
Keywords are 90% of a successful search engine optimization campaign. Users type keywords into a search box and submit the keywords to generate search results. The results pages are also known as SERPs or search engine results pages. These SERPs are generated for a keyword search because the keywords submitted are found on these pages multiple times, or the pages linking to this page contain these words.
There are so many ways to begin an SEO campaign, but my recommendation is to follow these simple steps:
- Study the keywords and jargon associated with your specific industry.
- Research the popularity of these keywords to see which ones you should use. I recommend using the free keyword research tool WordTracker at www.wordtracker.com.
- Adjust the name of your website/business to work well with the new keywords you discovered.
- Take the keywords you discovered in step 2 and divide them up among the pages of your website. It is usually best to target one key phrase per page with 2-3 maximum key phrases per page.
Take this series of steps and follow it rigidly when assembling your site for SEO.
What these steps will do is ensure that first of all you only use keywords that are relevant and targeted towards your niche. Secondly, you will determine what people are searching for online and what keywords are popular by using keyword research tools like WordTracker. You will then be able to make any changes necessary to welcome your newfound target keywords. Finally, you will determine the keywords a phrases for each page of your site and you will be able to lay out those pages accordingly.
Simply following these very simple steps puts you ahead of several competitors from the start.
Later we will discuss how to incorporate these keywords into every little nook and cranny of your website without doing black hat SEO techniques such as keyword stuffing or cloaking your keywords. These black hat methods can lead to terrible results, and in some cases permanent negative situations for your website or business.
There is one special technique that I highly recommend incorporating in your preliminary keyword research:
Long Tail Research: Long tail research is actually very simple, yet yields complex and powerful results. Lets say you own a car parts store online. You just opened up and you don’t have any visitors. One of the products you carry is an air intake for a 6 cylinder 1997 Jeep Grand Cherokee. You have a whole page devoted to this product, so you don’t want to use popular yet competitive terms like “auto parts”. Instead you should optimize this page with the details of the part and what it belongs to. You will receive less traffic through the page dedicated to the Jeep part, but if someone searches for “air intake 1997 jeep grand cherokee” and they land on your page, they will be much more likely to purchase from you. This is called an increased conversion rate. Would you rather 1,000 visitors for the term “auto parts” or 100 buyers for the term “jeep grand cherokee air intake”? I think you get my point.
Again, there are many ways to begin an SEO campaign, but I guarantee through experience that these are the best methods to follow.
The next lesson “Optimizing Pages - Putting Your Knowledge Into Action” explains the on the page factors and how to use them. This is the down and dirtiest portion of the Simple Tiger SEO Training Course.
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Independent Thoughts
To purchase any sort of computers software, whether it is chat software or a useful software, it is better if one browses through the catalog first. This is important because where certain softwares like norton antivirus is important, others like 3d software are bought without a reason once in the software store.
December 6th, 2007 at 11:23 am
I can recommend you use seodigger.com for keyword tracking, just trace your best competitors
keywords and positions in SERP, they’ve done all the work allready :-).
And try SeoQuake, seo toolbar. It can analyze anything you may need including keyword density on a page. https://addons.mozilla.org/firefox/3036/ - for Firefox. seoquake.com - for IE.
December 7th, 2007 at 3:52 pm
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December 7th, 2007 at 3:55 pm
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