Base Creative is a creative branding and marketing agency based in Hong Kong that deals with massive Fortune 500 companies from around the globe such as Walmart, Cisco, and Hermes Paris. BaseCreate has a huge foothold in the Asian markets, where the majority of their physical locations are.
While Base Creative is very large in their Asian markets, they really wanted to tap more into the American market using high pr publications as a means of reaching potential customers.
We decided on a PR and Outreach strategy to reach out and network on Base Creative's behalf, pitching articles about the great things Base Creative is doing in the Asian markets as practices agencies in the American markets should be considering and taking advantage of. Also pulling similarities between the two markets and giving insight into what might work in the markets Base Creative is serving primarily, and what wouldn't work in America.
- In less than a few months we've had Base Creative mentioned and or directly linked to and featured in Forbes, The Huffington Post, Business.com, Inc.com, Entrepreneur.com and AdWeek - including many others that are far more niche in their nature.
- Just in the articles mentioned in the first point, these posts received over 2,400 social shares with many links passing authority over to basecreate.com
- Resulting in higher rankings for Base Creative, as well as more traffic from these sites directly - and more organic traffic overall from searchers
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