Jeremiah is a self-described dilettante. He's actually studied a variety of disjointed subjects obsessively out of pure desire such as ancient Chinese medicine to modern military weaponry, from astrology to Christian apologetics, and from passive index investing to paleo, naturalistic and holistic diets. He likes extremes if you couldn't tell.
We consult a lot of startups, primarily SaaS startups with SEO and content marketing, and in the past couple of years I’ve noticed a major trend that can both be beneficial for startups, and devastatingly distracting – and it’s all been spurred on by the momentum of Product Hunt.
In the world of startups, the lifespan of your favorite apps could be o-so-brief. When Mailbox (an app that I considered essential to my workflow) announced they were shutting down recently, I freaked out. It also made me start to think what apps my business as a whole couldn’t live without, and it got me really freaked out.
This is a non-incentivized, complete endorsement of the tools that we use to build SimpleTiger (an SEO agency that helps startups grow) in hopes that you might also use them, grow their business, and make their products last for us. Most won’t really need help, but some might — and I want to give them that.
The fear of missing out affects us far more than we dare to admit or acknowledge.
We will wait in line for days to be a part of a launch, we will replicate and share tips on Twitter that were originally shared at conferences we didn’t attend, or an article we didn’t read. We will pre-order a product before we even know how good it is — all because we’re scared of not being “in the know” or “ahead of the curve.”
So does originality; but online, only a privileged few articles have both.
I feel cheated when I read a fascinating article, only to find that few -- if any -- of their interesting ideas are supported with trustworthy evidence. But it's not much better to read a well-supported article that summarizes Zimbardo's Stanford prison experiment for the thousandth time this year.
Here's how to find the best high-quality research in your niche to empower your writing!
Many panicked when receiving the message, perhaps assuming that this meant that their site had a serious issue to correct or was in trouble with Google. After receiving notifications from Google for my own sites as well as some of our clients, I decided to investigate the issue further.
My favorite law of marketing is the “Law of Shitty Clickthroughs.” Coined by Andrew Chen, this law states that every marketing channel is effective until, like overfishing a lake, competition relentlessly drives the channel towards zero.
Content marketing is no exception. Content marketing is a wonderful example of every single person in the world marketing their product through the same channel.
It's obviously been important from a user experience perspective that mobile responsive sites are important, but Google just released the proverbial hammer on non-mobile responsive sites to prove it.
Google said that on April 21, 2015 (today) their mobile ranking factors will label your site as mobile-friendly or not, then use that information to determine how your site should rank (higher or lower).
This was a fantastic, fun panel for me to do personally with two of my favorite writers in the industry, Paul Jarvis and Joel Klettke! We delve into our biggest concerns with conversion rate optimization as it pertains to copywriting, then tear apart some pages that were submitted to us by viewers on air. Then we opened up to a live Q&A to answer some really great questions from the viewers!
Alright, this is the second piece of content from Crew that we are featuring in our Daily Content Spotlight, but it's not because we are just Crew fanboys, it's because they put out fantastic pieces of creative content marketing material that hits all the points that we like to touch on perfectly.
Here's our breakdown of the success of HowMuchToMakeAnApp.com!
ProductHunt is definitely one of the most entertaining startups to watch right now, but not just because of the apps, startups, and tools shared on its site – because of the incredible content marketing that is their business model.
Here's what we think about the content marketing success that is their "collections."
I love tools, but more importantly, I love strategic processes.
I'm always asked about the tools that we use to market our clients, and even though I just wrote a pretty in-depth post about the tools we recommend to our clients, I thought I should give another, more specific post about the tools we recommend and the processes we use to make them more effective than they otherwise would be.
Okay, Groove puts out so much incredible content that it's really hard to choose one single aspect to promote in this spotlight. Simply speaking, they are a torrent of valuable information for any startup, from soup to nuts. Most took notice however when Groove initiated the "Journey from $0-100k in monthly revenue" (which is now the journey to $500k/m, seeing as they broke their goal in a damn fast sprint).
The simple spot to start is at the very bottom of the blog. That's where the story starts. Actually with this post. But let's get straight in to breaking down why this is so fantastic.
Within minutes of posting the brand new Tumblr site to HackerNews they had 10,000 visitors, then 10 minutes later 50,000 visitors, and on it went as the attention grew. Now the Unsplash domain has over 47,000 links from 7,000 different linking root domains (most of which sharing attribution of where they got the photo from, not required but requested gently by Unsplash) with over 20,000 social shares of just the homepage. It's not even the amount of links they have, it's the quality of the links that are coming in: Themeforest, Wordpress, MailChimp, TheNextWeb, Entrepreneur, Copyblogger, SmashingMagazine, HubSpot, FastCompany, and the list goes on.
Learn a bit more about Crew's Unsplash.com in this quick daily content spotlight!
The content spotlight of the day is going to focus on an example of fantastic "drill-down" content that I've shown clients time and time again when referring to breaking up persona segments on-site. It's an incredible way to entice customers and get closer to your target market, and Square does it perfectly.
This is going to be the first of a new daily segment (Monday – Friday) called the "Content Spotlight" where we examine a single piece of content from a single company that we came across that day and fell in love with. This could be a clever blog post, a promotion that is just right for a niche, or just a well placed call to action.
Any outstanding piece of content has a chance at being on our list, and the first one in the list certainly nails every aspect of content marketing success!
Tools are always a fun subject for me. I love getting the right tools in place that can amplify the results of everything else we do. These are the leverage points that we should always be trying to tap in to to replicate our results for all of our clients.
We have a shortlist of tools that we always recommend to our clients to drastically improve our progress, in the spirit of transparency we want to share those recommendations with you. Some are pretty straightforward, some are a bit more discreet.
What is the most important thing you should consider when selling?
This post is following a breakthrough I recently had when thinking about how to set up the perfect headline, or perfect sales presentation. This is something that I believe every product, small or large should use to help sell itself.
Advertising is and always has carried a negative connotation with most. The fact is that regardless of what you are advertising or how you are doing it, people know what your end goal is. That being said there are cleaner ways of marketing your product, service, or brand that most fail to see.
The first piece required more than 15 hours of my time to research, write, and publish. Those hours were spent answering a single question: what the hell is going on with the music industry? It’s a question with especially strong ramifications for songwriters and producers like myself. Despite the tiny target audience, How One Generation Single-Handedly Killed the Music Industry was shared tens of thousands of times and prompted nearly 30,000 comments on Facebook. I had struck a nerve.
When building authority links, you should be more concerned with building your overall site authority. If your site has only a few low-quality or spammy backlinks, you should be more concerned with building your overall site authority and going for links with the highest authority possible. Think of this like building a good foundation; without a good structure in place, you won’t be able to build up your search presence at all.
If you’ve ever Googled what SEO services you need to be integrating into your strategy, you’ll have been bombarded with millions of results like a cold, hard slap in the face. To cut through the noise, we’ve put together a simple list of the SEO services you do need to get your rankings in a more respectable range and the services that you can forget about.
When it comes to building links for your website, there are two different types of campaigns you can embark on. The first is a tactical link building campaign, which encompasses links placed on highly relevant websites in a way that helps you rank for specific keywords. The other type of link building you should be engaging in is an authority link building campaign. Read on to learn more about both!
Getting your site to the shiny heights of Google’s first page is a dream for most businesses; imagine grabbing the attention of everyone who’s interested in what you offer. You know you need to get SEO under wraps, but it’s difficult to know where to start and, let’s face it, trying to master it all yourself is both daunting and incredibly tiring. In light of this, we’ve put together a manifesto of sorts that shows you how to lighten the load and choose the right SEO agency for your business.
Do you want to know how to find the best keywords for your business?
In this article we're going to go over a light version of our internal keyword research process that we use to find the best keywords possible for our clients. Find out how to get the best keywords for your business here!
Keyword analysis is the backbone of SEO, and researching effective phrases to promote your business is becoming increasingly important in the digital marketing landscape. Continue reading to figure out if your keyword analysis is up to snuff.
For many businesses, social media marketing is their go-to option for getting the word out about their products and services online. Historically, companies and brands have seen Facebook as the most viable social media outlet to connect with consumers. However, after Facebook’s recent algorithm change, the efficacy of brand pages are on the decline. While Facebook stated in 2012 that content posted on brand pages reached 16% of the pages’ fans on average, today it is estimated that only 3% of those who like your brand page will see your new posts.
Everyone seems to have a different opinion about guest blogging. Some marketers swear by it and claim this is the best way to ethically build high-quality backlinks. Others argue that guest blogging is like shopping during Black Friday – you may grab some good deals, but end up completely draining your budget. Should you invest in guest blogging?
Since 2014, Google has had a strong handle on reining in the effects of negative SEO resulting from offsite link building. With that in mind, here are four commonly held myths about negative SEO as a result of link building, as well as one way you can legitimately hurt your rankings through a link building campaign.
Taking the opportunity to promote your tech services on a large publication will bring positive brand recognition, brand reinforcement in the minds of a high number of consumers, and exposure to a market that you might not have been able to reach otherwise.
The secret sauce to getting on a large publication? A mixture of republishing content and utilizing industry influencers. Let's dive in.
For those unfamiliar with the online shopping monster, Shopify is a website design platform, online store host, and e-commerce giant available for any business owner to use. While e-commerce sites differ from other websites, they hold one SEO truth in common: it's all about conversions.
Here are six rock-solid steps to take you from initial store set-up to post-purchase follow through in order to optimize your Shopify store for what matters most: conversions.
The ‘pair up’ link building strategy is a way to get the best value links to your product/service level pages in a way that draws attention to your brand as a source of information about what consumers want to read. You may not be trying to provide as much information as Wikipedia. But as Google works to serve its users with the best possible information on each search query, using the ‘pair up’ link building strategy is a guaranteed way to see consistent results for your product/service level pages.
When Google crawls your page, backlinks remain an important element for the Google bots to consider. If you're unsure about what high-quality backlinks are, why they are significant for search results, or how to curate positive backlinks and avoid negative ones, you've come to the right place. Buckle up.
You try to avoid the terrible emails you've seen of outreachers trying to play off being your friend that give you stuff you couldn't care less about. You then think to yourself, “How do I truly signal to my recipients that I am a real person with a real asset, but without spending 37 minutes on each email?”
This is where a trip into the headspace of your recipient can help illuminate what the big picture is.
Evergreen content is lasting content writing that remains true and relevant for decades to come. In a digital marketing world evolving so quickly, writing content that will provide real, tangible value to the generations of your children and grandchildren is a focal point of content marketing.
Producing ever-relevant, evergreen content is an end goal of content writing for good reason. But what are the means to achieving it?
According to a recent Gallup poll cited by the New York Times, “43 percent of employed Americans said they spent at least some time working remotely.” That, of course, does not mean that all people who do some remote work are working from home all the time. Or that remote work is even the right choice for all people or for all industries.
During her middle school years, Darac taught herself graphic design and how to code websites! She doesn't do an extensive amount of either anymore, but it was because of those two things that she found her love for marketing!
By using targeted link building, tactical white-hat SEO can help bolster you as an information resource for these search queries.
However, when a link is marked as Nofollow, Google’s rankings discount it and it does not add power to your ‘link juice.’ In fact, nofollow links have a ton of relevance and authority, and can ultimately lead to greater sales for your company, which is typically the goal of SEO. With that in mind, here are three ways in which nofollow links can greatly benefit your website.
Ashley loves traveling and cannot imagine living a life without adventure, but this was not always the case. Nowadays she tends to find herself ever comfortable with the concept of a more nomadic life, which was totally opposite of her childhood dream of living in a sleepy small town with friends she grew up with since birth.
In this article I'm going to step way outside of my comfort zone. I'm going to go from being the nice guy that want's everyone to be happy now, and instead become the old grumpy grandfather who's concerned about where this whole thing is headed. I'm going to be blunt. Are you ready?
In its most basic definition, content is simply the text and visuals that are consumed online. But defining a thing as broad as content is actually more difficult than you might think. In fact, you’re probably thinking of a very different definition of content than I am.