Everyone seems to have a different opinion about guest blogging. Some marketers swear by it and claim this is the best way to ethically build high-quality backlinks. Others argue that guest blogging is like shopping during Black Friday – you may grab some good deals, but end up completely draining your budget. Should you invest in guest blogging?
Since 2014, Google has had a strong handle on reining in the effects of negative SEO resulting from offsite link building. With that in mind, here are four commonly held myths about negative SEO as a result of link building, as well as one way you can legitimately hurt your rankings through a link building campaign.
Taking the opportunity to promote your tech services on a large publication will bring positive brand recognition, brand reinforcement in the minds of a high number of consumers, and exposure to a market that you might not have been able to reach otherwise.
The secret sauce to getting on a large publication? A mixture of republishing content and utilizing industry influencers. Let's dive in.
For those unfamiliar with the online shopping monster, Shopify is a website design platform, online store host, and e-commerce giant available for any business owner to use. While e-commerce sites differ from other websites, they hold one SEO truth in common: it's all about conversions.
Here are six rock-solid steps to take you from initial store set-up to post-purchase follow through in order to optimize your Shopify store for what matters most: conversions.
The ‘pair up’ link building strategy is a way to get the best value links to your product/service level pages in a way that draws attention to your brand as a source of information about what consumers want to read. You may not be trying to provide as much information as Wikipedia. But as Google works to serve its users with the best possible information on each search query, using the ‘pair up’ link building strategy is a guaranteed way to see consistent results for your product/service level pages.
When Google crawls your page, backlinks remain an important element for the Google bots to consider. If you're unsure about what high-quality backlinks are, why they are significant for search results, or how to curate positive backlinks and avoid negative ones, you've come to the right place. Buckle up.
You try to avoid the terrible emails you've seen of outreachers trying to play off being your friend that give you stuff you couldn't care less about. You then think to yourself, “How do I truly signal to my recipients that I am a real person with a real asset, but without spending 37 minutes on each email?”
This is where a trip into the headspace of your recipient can help illuminate what the big picture is.
Evergreen content is lasting content writing that remains true and relevant for decades to come. In a digital marketing world evolving so quickly, writing content that will provide real, tangible value to the generations of your children and grandchildren is a focal point of content marketing.
Producing ever-relevant, evergreen content is an end goal of content writing for good reason. But what are the means to achieving it?
According to a recent Gallup poll cited by the New York Times, “43 percent of employed Americans said they spent at least some time working remotely.” That, of course, does not mean that all people who do some remote work are working from home all the time. Or that remote work is even the right choice for all people or for all industries.
During her middle school years, Darac taught herself graphic design and how to code websites! She doesn't do an extensive amount of either anymore, but it was because of those two things that she found her love for marketing!
By using targeted link building, tactical white-hat SEO can help bolster you as an information resource for these search queries.
However, when a link is marked as Nofollow, Google’s rankings discount it and it does not add power to your ‘link juice.’ In fact, nofollow links have a ton of relevance and authority, and can ultimately lead to greater sales for your company, which is typically the goal of SEO. With that in mind, here are three ways in which nofollow links can greatly benefit your website.
Ashley loves traveling and cannot imagine living a life without adventure, but this was not always the case. Nowadays she tends to find herself ever comfortable with the concept of a more nomadic life, which was totally opposite of her childhood dream of living in a sleepy small town with friends she grew up with since birth.
In this article I'm going to step way outside of my comfort zone. I'm going to go from being the nice guy that want's everyone to be happy now, and instead become the old grumpy grandfather who's concerned about where this whole thing is headed. I'm going to be blunt. Are you ready?
In its most basic definition, content is simply the text and visuals that are consumed online. But defining a thing as broad as content is actually more difficult than you might think. In fact, you’re probably thinking of a very different definition of content than I am.
Caitlin is obsessed with home interiors, wood working and renovating. Both she and her husband spent 16 months renovating a dilapidated house that Caitlin bought when she was 20-years-old. They gutted it from the inside out and turned a once neighborhood eyesore into a beautiful new home.
When Thomas was just a few years old, he visited China with his mother and father. In the Beijing Ghost Market, he let go of his mother's hand. He was found by his panicked mother an hour later, in a crowded stall, haggling with a merchant over a little abacus . He got a fantastic deal.
Michelle started designing and building websites at age 12, and still enjoys building websites for fun in her spare time. A self-described music addict, she has been front row at many concerts (even some for artists that she does not like) and plans on attending many more concerts in the coming years.
Jeremiah is a self-described dilettante. He's actually studied a variety of disjointed subjects obsessively out of pure desire such as ancient Chinese medicine to modern military weaponry, from astrology to Christian apologetics, and from passive index investing to paleo, naturalistic and holistic diets. He likes extremes if you couldn't tell.
We consult a lot of startups, primarily SaaS startups with SEO and content marketing, and in the past couple of years I’ve noticed a major trend that can both be beneficial for startups, and devastatingly distracting – and it’s all been spurred on by the momentum of Product Hunt.
In the world of startups, the lifespan of your favorite apps could be o-so-brief. When Mailbox (an app that I considered essential to my workflow) announced they were shutting down recently, I freaked out. It also made me start to think what apps my business as a whole couldn’t live without, and it got me really freaked out.
This is a non-incentivized, complete endorsement of the tools that we use to build SimpleTiger (an SEO agency that helps startups grow) in hopes that you might also use them, grow their business, and make their products last for us. Most won’t really need help, but some might — and I want to give them that.
The fear of missing out affects us far more than we dare to admit or acknowledge.
We will wait in line for days to be a part of a launch, we will replicate and share tips on Twitter that were originally shared at conferences we didn’t attend, or an article we didn’t read. We will pre-order a product before we even know how good it is — all because we’re scared of not being “in the know” or “ahead of the curve.”
So does originality; but online, only a privileged few articles have both.
I feel cheated when I read a fascinating article, only to find that few -- if any -- of their interesting ideas are supported with trustworthy evidence. But it's not much better to read a well-supported article that summarizes Zimbardo's Stanford prison experiment for the thousandth time this year.
Here's how to find the best high-quality research in your niche to empower your writing!