Big Questions

What's in a Link? The Power of Link Juice

Backlinks from websites with a higher authority to the website being linked to transfer more link juice which, in the long run, helps the receiving page rank higher in search engines. There are a number of important factors that help calculate how much link juice is transferred from one page to another. Read on to find out what these are!

Think Locally, Grow Globally: How Local Links Will Affect Your Search Rankings in Your Area

If you’ve ever used Google to search for a restaurant to grab dinner at or a nearby plumber to come and fix your kitchen sink, you’re not alone. And, if you’ve done this recently, you’ll have noticed that a pack of 2-3 local results pops up at the top of the page. But if you think this “pack” of results showcases the best restaurants or plumbers in your city, you’re probably wrong.