Backlinks from websites with a higher authority to the website being linked to transfer more link juice which, in the long run, helps the receiving page rank higher in search engines. There are a number of important factors that help calculate how much link juice is transferred from one page to another. Read on to find out what these are!
If you’ve ever used Google to search for a restaurant to grab dinner at or a nearby plumber to come and fix your kitchen sink, you’re not alone. And, if you’ve done this recently, you’ll have noticed that a pack of 2-3 local results pops up at the top of the page. But if you think this “pack” of results showcases the best restaurants or plumbers in your city, you’re probably wrong.
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Since 2014, Google has had a strong handle on reining in the effects of negative SEO resulting from offsite link building. With that in mind, here are four commonly held myths about negative SEO as a result of link building, as well as one way you can legitimately hurt your rankings through a link building campaign.
When Google crawls your page, backlinks remain an important element for the Google bots to consider. If you're unsure about what high-quality backlinks are, why they are significant for search results, or how to curate positive backlinks and avoid negative ones, you've come to the right place. Buckle up.