This is an interview with John Doherty, the Senior Marketing Manager at HotPads (which is owned by Zillow).
In this interview we delve into:
- What it was like getting to work at Distilled and some of the strategies they used there
- What it was like transitioning from agency life to in-house marketing team life
- What it was like growing from a single marketing person at HotPads to a team of ~9 marketers in under 2 years
- What kind of values John looks for in his hires for his internal marketing team
- How he finds the "bright spots" or biggest opportunities to grow in his marketing initiatives