the pounce
Where we share our highest-impact content marketing strategies and insights, simplified with the 80-20 principle in mind to help you grow your business!
Do you ever wonder if there’s a trade secret for influence?
What makes people like Gary Vaynerchuk, Rand Fishkin, and Neil Patel skyrocket into stardom?
Surely, at the end of the day, their value comes from the stellar products and services they’ve pioneered – making a trustworthy name for themselves in their industries.
But what if there are commonalities in the execution of their ideas that make them as successful as they are?
Taking the opportunity to promote your tech services on a large publication will bring positive brand recognition, brand reinforcement in the minds of a high number of consumers, and exposure to a market that you might not have been able to reach otherwise.
The secret sauce to getting on a large publication? A mixture of republishing content and utilizing industry influencers. Let's dive in.
The ‘pair up’ link building strategy is a way to get the best value links to your product/service level pages in a way that draws attention to your brand as a source of information about what consumers want to read. You may not be trying to provide as much information as Wikipedia. But as Google works to serve its users with the best possible information on each search query, using the ‘pair up’ link building strategy is a guaranteed way to see consistent results for your product/service level pages.
In this guide you'll learn about the following:
