Link Building

What's in a Link? The Power of Link Juice

Backlinks from websites with a higher authority to the website being linked to transfer more link juice which, in the long run, helps the receiving page rank higher in search engines. There are a number of important factors that help calculate how much link juice is transferred from one page to another. Read on to find out what these are!

Think Locally, Grow Globally: How Local Links Will Affect Your Search Rankings in Your Area

If you’ve ever used Google to search for a restaurant to grab dinner at or a nearby plumber to come and fix your kitchen sink, you’re not alone. And, if you’ve done this recently, you’ll have noticed that a pack of 2-3 local results pops up at the top of the page. But if you think this “pack” of results showcases the best restaurants or plumbers in your city, you’re probably wrong.

Should You Product Hunt-ify Your Startup Marketing? A Case For Both Sides

We consult a lot of startups, primarily SaaS startups with SEO and content marketing, and in the past couple of years I’ve noticed a major trend that can both be beneficial for startups, and devastatingly distracting – and it’s all been spurred on by the momentum of Product Hunt.

Here's the case for both sides of the equation.