Facts make your writing powerful.
So does originality; but online, only a privileged few articles have both.
I feel cheated when I read a fascinating article, only to find that few -- if any -- of their interesting ideas are supported with trustworthy evidence. But it's not much better to read a well-supported article that summarizes Zimbardo's Stanford prison experiment for the thousandth time this year.
Here's how to find the best high-quality research in your niche to empower your writing!