Startup Growth

How To Grow An Internal Startup Marketing Team; An Interview with John Doherty from HotPads

This is an interview with John Doherty, the Senior Marketing Manager at HotPads (which is owned by Zillow).

In this interview we delve into:

  • What it was like getting to work at Distilled and some of the strategies they used there
  • What it was like transitioning from agency life to in-house marketing team life
  • What it was like growing from a single marketing person at HotPads to a team of ~9 marketers in under 2 years
  • What kind of values John looks for in his hires for his internal marketing team
  • How he finds the "bright spots" or biggest opportunities to grow in his marketing initiatives

5 Of The Best Content Marketing Tools We Recommend To Our Startup Clients

Tools are always a fun subject for me. I love getting the right tools in place that can amplify the results of everything else we do. These are the leverage points that we should always be trying to tap in to to replicate our results for all of our clients.

We have a shortlist of tools that we always recommend to our clients to drastically improve our progress, in the spirit of transparency we want to share those recommendations with you. Some are pretty straightforward, some are a bit more discreet.