Since 2014, Google has had a strong handle on reining in the effects of negative SEO resulting from offsite link building. With that in mind, here are four commonly held myths about negative SEO as a result of link building, as well as one way you can legitimately hurt your rankings through a link building campaign.
Taking the opportunity to promote your tech services on a large publication will bring positive brand recognition, brand reinforcement in the minds of a high number of consumers, and exposure to a market that you might not have been able to reach otherwise.
The secret sauce to getting on a large publication? A mixture of republishing content and utilizing industry influencers. Let's dive in.
The ‘pair up’ link building strategy is a way to get the best value links to your product/service level pages in a way that draws attention to your brand as a source of information about what consumers want to read. You may not be trying to provide as much information as Wikipedia. But as Google works to serve its users with the best possible information on each search query, using the ‘pair up’ link building strategy is a guaranteed way to see consistent results for your product/service level pages.
When Google crawls your page, backlinks remain an important element for the Google bots to consider. If you're unsure about what high-quality backlinks are, why they are significant for search results, or how to curate positive backlinks and avoid negative ones, you've come to the right place. Buckle up.
You try to avoid the terrible emails you've seen of outreachers trying to play off being your friend that give you stuff you couldn't care less about. You then think to yourself, “How do I truly signal to my recipients that I am a real person with a real asset, but without spending 37 minutes on each email?”
This is where a trip into the headspace of your recipient can help illuminate what the big picture is.