Backlinks from websites with a higher authority to the website being linked to transfer more link juice which, in the long run, helps the receiving page rank higher in search engines. There are a number of important factors that help calculate how much link juice is transferred from one page to another. Read on to find out what these are!
Many panicked when receiving the message, perhaps assuming that this meant that their site had a serious issue to correct or was in trouble with Google. After receiving notifications from Google for my own sites as well as some of our clients, I decided to investigate the issue further.
It's obviously been important from a user experience perspective that mobile responsive sites are important, but Google just released the proverbial hammer on non-mobile responsive sites to prove it.
Google said that on April 21, 2015 (today) their mobile ranking factors will label your site as mobile-friendly or not, then use that information to determine how your site should rank (higher or lower).