Backlinks from websites with a higher authority to the website being linked to transfer more link juice which, in the long run, helps the receiving page rank higher in search engines. There are a number of important factors that help calculate how much link juice is transferred from one page to another. Read on to find out what these are!
How do you attract an influential audience that will link to your website? You know you need to build authority and improve your search engine rank but is link bait the best option? Check out our list of five ways to generate high quality link bait.
Rich snippets are one of the most important trends in SEO over the past year.
Do you want to know how to take full advantage of them and use them to your advantage? We're covering just how to use them and why they're important in this article.