Watch the full panel from April 9th's CROday below!


This is the "Copywriting's Effect on CRO" panel for #CRODay by Unbounce with Joel Klettke , Paul Jarvis and Sean Smith. We break down some of our favorite uses of copywriting for CRO with live examples, do some "page-fights" inspired breakdowns, and talk about our experiences with finding the best use of copywriting on landing pages and call to actions to help convert more visitors into subscribers and paying customers!!

Presenter backgrounds:

Paul Jarvis - @pjrvs

With a reputation as the designer whose vision and web design strategy is the prime catalyst for building multi-million dollar businesses, Paul has worked with Silicon Valley startups, pro sports athletes, Fortune 500 companies, best-selling authors and the world’s biggest entrepreneurs. Paul's clients include Yahoo, Mercedes-Benz, Microsoft, The Highline in New York City, Danielle LaPorte, Marie Forleo and Kris Carr.

Paul writes regularly for Inc., Fast Company, The Huffington Post, Forbes, Lifehacker, The Next Web, Smashing Magazine, and Adobe’s 99u.


Joel Klettke - @joelklettke

Joel is a CRO copywriter and content marketing consultant who spent his early 20's arm wrestling Google at a digital agency before stepping out on his own. He's helped everyone from start ups and multi-million dollar SaaS companies to aspiring senators on their quest to send better messages and make more friends with money to spend. When he's not neck-deep in project work, you can find him critiquing landing pages in The Pit on or bashing a keyboard for more blogs than he cares to count.


Sean Smith - @snsmth

Sean is a content marketing consultant with SimpleTiger. Sean is also contributor to Copyblogger, The Huffington Post, Moz, Adobe's 99U, Medium, and other publications around the web. Sean also writes on his personal blog, and on the Simpletiger blog, spreading lessons he's learned about marketing, business, entrepreneurship, writing, life, and growth while consulting hundreds of businesses from small startups to Fortune 500 clientele over the past 5 years.