It’s no secret that Google determines a site’s worth by how many quality links are pointing at it, which is why it’s important for businesses to get it right – it could mean the difference between ranking on page five and getting zero eyeballs on-site or ranking on the first page of search engines.
When building authority links, you should be more concerned with building your overall site authority. If your site has only a few low-quality or spammy backlinks, you should be more concerned with building your overall site authority and going for links with the highest authority possible. Think of this like building a good foundation; without a good structure in place, you won’t be able to build up your search presence at all.
If you’ve ever Googled what SEO services you need to be integrating into your strategy, you’ll have been bombarded with millions of results like a cold, hard slap in the face. To cut through the noise, we’ve put together a simple list of the SEO services you do need to get your rankings in a more respectable range and the services that you can forget about.
When it comes to building links for your website, there are two different types of campaigns you can embark on. The first is a tactical link building campaign, which encompasses links placed on highly relevant websites in a way that helps you rank for specific keywords. The other type of link building you should be engaging in is an authority link building campaign. Read on to learn more about both!
Getting your site to the shiny heights of Google’s first page is a dream for most businesses; imagine grabbing the attention of everyone who’s interested in what you offer. You know you need to get SEO under wraps, but it’s difficult to know where to start and, let’s face it, trying to master it all yourself is both daunting and incredibly tiring. In light of this, we’ve put together a manifesto of sorts that shows you how to lighten the load and choose the right SEO agency for your business.
Do you want to know how to find the best keywords for your business?
In this article we're going to go over a light version of our internal keyword research process that we use to find the best keywords possible for our clients. Find out how to get the best keywords for your business here!
Keyword analysis is the backbone of SEO, and researching effective phrases to promote your business is becoming increasingly important in the digital marketing landscape. Continue reading to figure out if your keyword analysis is up to snuff.
For many businesses, social media marketing is their go-to option for getting the word out about their products and services online. Historically, companies and brands have seen Facebook as the most viable social media outlet to connect with consumers. However, after Facebook’s recent algorithm change, the efficacy of brand pages are on the decline. While Facebook stated in 2012 that content posted on brand pages reached 16% of the pages’ fans on average, today it is estimated that only 3% of those who like your brand page will see your new posts.
Everyone seems to have a different opinion about guest blogging. Some marketers swear by it and claim this is the best way to ethically build high-quality backlinks. Others argue that guest blogging is like shopping during Black Friday – you may grab some good deals, but end up completely draining your budget. Should you invest in guest blogging?
Since 2014, Google has had a strong handle on reining in the effects of negative SEO resulting from offsite link building. With that in mind, here are four commonly held myths about negative SEO as a result of link building, as well as one way you can legitimately hurt your rankings through a link building campaign.
Taking the opportunity to promote your tech services on a large publication will bring positive brand recognition, brand reinforcement in the minds of a high number of consumers, and exposure to a market that you might not have been able to reach otherwise.
The secret sauce to getting on a large publication? A mixture of republishing content and utilizing industry influencers. Let's dive in.
For those unfamiliar with the online shopping monster, Shopify is a website design platform, online store host, and e-commerce giant available for any business owner to use. While e-commerce sites differ from other websites, they hold one SEO truth in common: it's all about conversions.
Here are six rock-solid steps to take you from initial store set-up to post-purchase follow through in order to optimize your Shopify store for what matters most: conversions.
The ‘pair up’ link building strategy is a way to get the best value links to your product/service level pages in a way that draws attention to your brand as a source of information about what consumers want to read. You may not be trying to provide as much information as Wikipedia. But as Google works to serve its users with the best possible information on each search query, using the ‘pair up’ link building strategy is a guaranteed way to see consistent results for your product/service level pages.
When Google crawls your page, backlinks remain an important element for the Google bots to consider. If you're unsure about what high-quality backlinks are, why they are significant for search results, or how to curate positive backlinks and avoid negative ones, you've come to the right place. Buckle up.
You try to avoid the terrible emails you've seen of outreachers trying to play off being your friend that give you stuff you couldn't care less about. You then think to yourself, “How do I truly signal to my recipients that I am a real person with a real asset, but without spending 37 minutes on each email?”
This is where a trip into the headspace of your recipient can help illuminate what the big picture is.
Evergreen content is lasting content writing that remains true and relevant for decades to come. In a digital marketing world evolving so quickly, writing content that will provide real, tangible value to the generations of your children and grandchildren is a focal point of content marketing.
Producing ever-relevant, evergreen content is an end goal of content writing for good reason. But what are the means to achieving it?
According to a recent Gallup poll cited by the New York Times, “43 percent of employed Americans said they spent at least some time working remotely.” That, of course, does not mean that all people who do some remote work are working from home all the time. Or that remote work is even the right choice for all people or for all industries.
During her middle school years, Darac taught herself graphic design and how to code websites! She doesn't do an extensive amount of either anymore, but it was because of those two things that she found her love for marketing!
By using targeted link building, tactical white-hat SEO can help bolster you as an information resource for these search queries.
However, when a link is marked as Nofollow, Google’s rankings discount it and it does not add power to your ‘link juice.’ In fact, nofollow links have a ton of relevance and authority, and can ultimately lead to greater sales for your company, which is typically the goal of SEO. With that in mind, here are three ways in which nofollow links can greatly benefit your website.
Ashley loves traveling and cannot imagine living a life without adventure, but this was not always the case. Nowadays she tends to find herself ever comfortable with the concept of a more nomadic life, which was totally opposite of her childhood dream of living in a sleepy small town with friends she grew up with since birth.
In this article I'm going to step way outside of my comfort zone. I'm going to go from being the nice guy that want's everyone to be happy now, and instead become the old grumpy grandfather who's concerned about where this whole thing is headed. I'm going to be blunt. Are you ready?