Should You Product Hunt-ify Your Startup Marketing? A Case For Both Sides

Should You Product Hunt-ify Your Startup Marketing? A Case For Both Sides

We consult a lot of startups, primarily SaaS startups with SEO and content marketing, and in the past couple of years I’ve noticed a major trend that can both be beneficial for startups, and devastatingly distracting – and it’s all been spurred on by the momentum of Product Hunt.

Here's the case for both sides of the equation.

 

The 2 Secret Parts To Good SEO

The 2 Secret Parts To Good SEO

In my 10 years of doing SEO as a full time job I've always looked for ways to describe and categorize everything in the search world as simply as possible.

I've discovered many different ways to break down SEO that are more easily digestible for clients, agencies, partners, family and friends who ask me "What is SEO?".

When I describe a successful SEO campaign I always end up lumping everything into 2 main categories that can be broken down further once they're both fully understood.

In this article I'm going to show you the main 2 categories to a good SEO campaign and dive into how they work, and why.

Here's the first category for performing well in search:

The 20 tools our business wouldn’t run without

The 20 tools our business wouldn’t run without

In the world of startups, the lifespan of your favorite apps could be o-so-brief. When Mailbox (an app that I considered essential to my workflow) announced they were shutting down recently, I freaked out. It also made me start to think what apps my business as a whole couldn’t live without, and it got me really freaked out.

This is a non-incentivized, complete endorsement of the tools that we use to build SimpleTiger (an SEO agency that helps startups grow) in hopes that you might also use them, grow their business, and make their products last for us. Most won’t really need help, but some might — and I want to give them that.

How To Use “FOMO” To Launch Your Products Into Orbit

How To Use “FOMO” To Launch Your Products Into Orbit

The fear of missing out affects us far more than we dare to admit or acknowledge.

We will wait in line for days to be a part of a launch, we will replicate and share tips on Twitter that were originally shared at conferences we didn’t attend, or an article we didn’t read. We will pre-order a product before we even know how good it is — all because we’re scared of not being “in the know” or “ahead of the curve.”

Why? 

10 Ways to Find Fresh, High-Quality Research In Your Niche (For Free)

10 Ways to Find Fresh, High-Quality Research In Your Niche (For Free)

Facts make your writing powerful.

So does originality; but online, only a privileged few articles have both.

I feel cheated when I read a fascinating article, only to find that few -- if any -- of their interesting ideas are supported with trustworthy evidence. But it's not much better to read a well-supported article that summarizes Zimbardo's Stanford prison experiment for the thousandth time this year.

Here's how to find the best high-quality research in your niche to empower your writing!