What To Do When Googlebot Can't Access CSS/JS Files On Your Site

If you received a notice this week from Google Webmaster Tools that Googlebot can’t access CSS/JS (javascript) files on your site, then rest assured you’re not alone. A lot of website owners reported receiving this notification, as noted on sites like SERoundtable.com and Searchenginejournal.com, among others.

Many panicked when receiving the message, perhaps assuming that this meant that their site had a serious issue to correct or was in trouble with Google. After receiving notifications from Google for my own sites as well as some of our clients, I decided to investigate the issue further. 

Exceptional content marketing is simpler than you think

Exceptional content marketing is simpler than you think

My favorite law of marketing is the “Law of Shitty Clickthroughs.” Coined by Andrew Chen, this law states that every marketing channel is effective until, like overfishing a lake, competition relentlessly drives the channel towards zero. 

Content marketing is no exception. Content marketing is a wonderful example of every single person in the world marketing their product through the same channel.

Mobile Matters More Than Ever, Google's New Algorithm Update Proves It

Mobile Matters More Than Ever, Google's New Algorithm Update Proves It

It's obviously been important from a user experience perspective that mobile responsive sites are important, but Google just released the proverbial hammer on non-mobile responsive sites to prove it.

Google said that on April 21, 2015 (today) their mobile ranking factors will label your site as mobile-friendly or not, then use that information to determine how your site should rank (higher or lower).