Mobile Matters More Than Ever, Google's New Algorithm Update Proves It

Mobile Matters More Than Ever, Google's New Algorithm Update Proves It

It's obviously been important from a user experience perspective that mobile responsive sites are important, but Google just released the proverbial hammer on non-mobile responsive sites to prove it.

Google said that on April 21, 2015 (today) their mobile ranking factors will label your site as mobile-friendly or not, then use that information to determine how your site should rank (higher or lower). 

How To Grow An Internal Startup Marketing Team; An Interview with John Doherty from HotPads

How To Grow An Internal Startup Marketing Team; An Interview with John Doherty from HotPads

This is an interview with John Doherty, the Senior Marketing Manager at HotPads (which is owned by Zillow).

In this interview we delve into:

  • What it was like getting to work at Distilled and some of the strategies they used there
  • What it was like transitioning from agency life to in-house marketing team life
  • What it was like growing from a single marketing person at HotPads to a team of ~9 marketers in under 2 years
  • What kind of values John looks for in his hires for his internal marketing team
  • How he finds the "bright spots" or biggest opportunities to grow in his marketing initiatives

Copywriting's Effect on Conversion Rate Optimization w/ Paul Jarvis, Joel Klettke & Sean Smith

Copywriting's Effect on Conversion Rate Optimization w/ Paul Jarvis, Joel Klettke & Sean Smith

This was a fantastic, fun panel for me to do personally with two of my favorite writers in the industry, Paul Jarvis and Joel Klettke! We delve into our biggest concerns with conversion rate optimization as it pertains to copywriting, then tear apart some pages that were submitted to us by viewers on air. Then we opened up to a live Q&A to answer some really great questions from the viewers!

Coffee Brewing Guides by Blue Bottle Coffee – Content Spotlight #008

Coffee Brewing Guides by Blue Bottle Coffee – Content Spotlight #008

Okay, this feels like cheating to a certain degree because I'm so familiar with these guides. That's probably one of the main reasons they are so good though, they're effective. 

Blue Bottle Coffee's "Brewing Guides" were one of the first resources I turned to when I wanted to start learning about brewing my own coffee at the house, in a manner that wasn't just absolutely horribly appalling in quality. Not only did they teach me how to brew more effectively, they did their primary goal and made sales for Blue Bottle Coffee. I ended up buying multiple brewing devices and bags of coffee beans from their site, to try out new methods and tastes.

I love them, and here I am writing about them, go figure!