How Important is Site Relevance When Building Backlinks?

When building authority links, you should be more concerned with building your overall site authority. If your site has only a few low-quality or spammy backlinks, you should be more concerned with building your overall site authority and going for links with the highest authority possible. Think of this like building a good foundation; without a good structure in place, you won’t be able to build up your search presence at all.