Why Focusing on SEO Will Help You Get More Dedicated Customers Than Organic Social Media

For many businesses, social media marketing is their go-to option for getting the word out about their products and services online. Historically, companies and brands have seen Facebook as the most viable social media outlet to connect with consumers. However, after Facebook’s recent algorithm change, the efficacy of brand pages are on the decline. While Facebook stated in 2012 that content posted on brand pages reached 16% of the pages’ fans on average, today it is estimated that only 3% of those who like your brand page will see your new posts.