Understand the intent of
every keyword in your industry
We use a proprietary algorithm utilizing machine learning and AI to map intent to every keyword that is searched in your industry, so we know what type of content will rank, engage, and convert customers at every step in the buying funnel.
Informational
Keywords used when looking for answers to a question, or general information on a topic.
- Examples: “What is a CRM?” or “How to use a CRM”
Navigational
Keywords used to find a specific page, person, or physical location.
- Examples: “Salesforce.com” or “Naval Ravikant’s Twitter”
Commercial
Keywords used to find information about brands, products, or services.
- Examples: “Best CRM for SaaS”, “Salesforce vs Hubspot”, or “CRM software”
Transactional
Keywords used when trying to make a purchase or take action.
- Examples: “Salesforce signup” or “project management software demo”
An industry-leading keyword research process powered by proprietary AI and ML technology
Kick-off
We start with a kick-off call with our strategists to get an understanding of your business in a deeper way. We gather any historical, competitive, sales, and product information we can from you to aid us in the direction of our research.
Big Data Processing
We go through any historical data that you have from AdWords, Google Analytics, or any other analytics software you have utilized, and couple that with our own industry-leading tools to gather as much raw data as possible. We then process that data using a proprietary machine-learning algorithm which helps us batch keywords based on their SERP overlap and searcher intent.
Competitive Analysis
By analyzing your competition we’re able to find potential opportunities, blind spots, and low-hanging fruit. These can sometimes be areas where your competitors are performing well and you are not, or areas no one in the market has tapped into yet.
Understanding Keyword Relevance
One of the most important parts of the keyword research process is to understand the ranking landscape of the terms we’re looking to rank for. We use our tools and manual searches to understand exactly what Google deems relevant for each query type such as informational, navigational, commercial, or transactional searches so we can match the perfect content to the perfect terms for the best chance to rank and convert customers.
Data Clean-up and Mapping
After we’ve gathered a tremendous amount of data we have to clean that data up to be as actionable as possible for you. We map all of our keywords to their recommended use cases, whether they be to target commercial pages or content assets throughout the site. We give direction on what pages need to be updated and what assets need to be created new — and how they should be targeted.
Delivery, Discussion, Iteration
Once we’ve mapped all of our recommendations out in as actionable a format as possible we deliver that data to you on a call, explaining our findings, and the logic behind our recommendations, and discussing the next steps to implementation - iterating the list over time as we progress through our project together.
Keyword Research
Services Comparison
See how our keyword research services stack up against other agencies.
