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PPC Management: Five Tips for a Profitable Pay-Per-Click Strategy
Ian Killgore
Ian Killgore
PPC
13
min read

PPC Management: Five Tips for a Profitable Pay-Per-Click Strategy

Dive into effective PPC management with this 2023 guide. Discover 5 actionable tips to boost ROI and transform your pay-per-click strategies.

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Competitive PPC Analysis: How To Outsmart Your Competition
Ian Killgore
Ian Killgore
PPC
17
min read

Competitive PPC Analysis: How To Outsmart Your Competition

Learn how to identify your SaaS business's key challenges and opportunities in pay-per-click advertising with competitive PPC analysis.

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B2B SaaS Meaning & 5 Top B2B SaaS Companies
Bella Ranta
Bella Ranta
SaaS Marketing
12
min read

B2B SaaS Meaning & 5 Top B2B SaaS Companies

In this article, we explain the nuanced advantages of B2B SaaS and what makes B2B SaaS unique, as well as show examples of some of the best B2B SaaS companies in the world. We also go through some future trends for B2B SaaS as we see them and how to market a B2B SaaS company.

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How To Close Organic Leads: A Quick Guide for SaaS Sales Teams
Sean Smith
Sean Smith
SaaS Marketing
min read

How To Close Organic Leads: A Quick Guide for SaaS Sales Teams

In this guide, we'll help you through the process of closing organic leads and boosting your conversion rate within your B2B SaaS sales team.

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5 Elements of an Effective Content Strategy
Caitlin Schubert
Caitlin Schubert
Content Marketing
min read

5 Elements of an Effective Content Strategy

Creating an effective content strategy involves defining a style, researching your audience, and streamlining production efforts.

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How to Identify Your Target Audience in 2023: A 5-Step Guide
Sean Smith
Sean Smith
SaaS Marketing
min read

How to Identify Your Target Audience in 2023: A 5-Step Guide

A convenient way to sum up your target audience’s characteristics is to create a buyer profile persona and give it a name representing your ideal buyer.

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Holiday Marketing: 5 Steps to Success
Sean Smith
Sean Smith
Content Marketing
min read

Holiday Marketing: 5 Steps to Success

Holiday marketing can support a winning SEO plan by providing opportunities for seasonal promotions.

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What Is Marketing Automation? And Why Use It?
Sean Smith
Sean Smith
SaaS Marketing
min read

What Is Marketing Automation? And Why Use It?

Let’s start with a definition to answer the question, “What is marketing automation?” Marketing automation is the use of digital technology

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Optimize Your Website Architecture to Boost Your SEO
Matt Wilson
Matt Wilson
Technical SEO
min read

Optimize Your Website Architecture to Boost Your SEO

Website architecture is a key component of an effective SEO strategy. However, it’s easy to overlook.

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10 SaaS Marketing Tools That Generate Leads and Sales
Sean Smith
Sean Smith
SaaS Marketing
min read

10 SaaS Marketing Tools That Generate Leads and Sales

Promoting your SaaS business is easier when you use the right tools. Here are ten of the best SaaS marketing tools

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How to Measure Your Content Marketing Performance
Sean Smith
Sean Smith
Content Marketing
min read

How to Measure Your Content Marketing Performance

How do you measure content marketing performance? If you’re not measuring your results, you can’t know if your content strategy is working.

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How to Optimize Your Marketing Keywords for Effective SEO
Matt Wilson
Matt Wilson
Keyword Research
min read

How to Optimize Your Marketing Keywords for Effective SEO

Make the Most of Your Marketing Keywords. Marketing keywords form the foundation of an effective SEO strategy.

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Native Advertising vs. Content Marketing: Differences and Best Practices
Caitlin Schubert
Caitlin Schubert
Content Marketing
min read

Native Advertising vs. Content Marketing: Differences and Best Practices

Native advertising vs. content marketing: what’s the difference? When do you use which? And how do you use each effectively?

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How to Create a Winning SEO Marketing Plan
Sean Smith
Sean Smith
SEO
min read

How to Create a Winning SEO Marketing Plan

An effective SEO marketing plan forms a cornerstone of a winning digital content strategy.

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10 Questions To Ask When Hiring An SEO Expert
Sean Smith
Sean Smith
SEO
min read

10 Questions To Ask When Hiring An SEO Expert

Hiring an SEO expert can seem like a daunting task. There is conflicting information on which aspects of SEO will move the needle for your company.

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Learn how to market your SaaS business using the same strategies and tactics we use for our clients.

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Check Out Our
‍Industry-Leading Guides!

PPC for Beginners: The Ultimate Pay-Per-Click Guide for 2023

PPC for Beginners: The Ultimate Pay-Per-Click Guide for 2023

Read The Guide
SaaS Content Marketing: The 7-Step Guide [2023]

SaaS Content Marketing: The 7-Step Guide [2023]

Read The Guide
SEO ROI in 2023: The Ultimate Guide & Calculator

SEO ROI in 2023: The Ultimate Guide & Calculator

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SaaS SEO: A Comprehensive Guide for SaaS Companies

SaaS SEO: A Comprehensive Guide for SaaS Companies

Read The Guide
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