How to Prioritize Your PR Strategy Efforts In Your SEO Campaign

The digital world is forever in flux mode, with the online landscape evolving rapidly on a near-daily basis. This means marketing and traditional communication channels need to work closer than ever before - think of them as the online version of peanut butter and jelly. Read on for tips on prioritizing your PR strategy efforts in your SEO campaign to reap the full benefits of your investment.

How to Create Title Tags That Attract Your Target Niche

A title tag is the HTML element that determines what the title of your webpage is. It’s main aim is to let visitors know what they’ll get if they click through to your page and notify search engines what the topic is. But title tags aren’t just about the searcher, they also help Google determine what your page is about and whether it’s relevant to what’s being searched for. Read on to learn more!

What's in a Link? The Power of Link Juice

Backlinks from websites with a higher authority to the website being linked to transfer more link juice which, in the long run, helps the receiving page rank higher in search engines. There are a number of important factors that help calculate how much link juice is transferred from one page to another. Read on to find out what these are!