How Important is Site Relevance When Building Backlinks?

When building authority links, you should be more concerned with building your overall site authority. If your site has only a few low-quality or spammy backlinks, you should be more concerned with building your overall site authority and going for links with the highest authority possible. Think of this like building a good foundation; without a good structure in place, you won’t be able to build up your search presence at all. 

Tactical Link Building vs Authority Link Building: Why You Need Both

When it comes to building links for your website, there are two different types of campaigns you can embark on. The first is a tactical link building campaign, which encompasses links placed on highly relevant websites in a way that helps you rank for specific keywords. The other type of link building you should be engaging in is an authority link building campaign. Read on to learn more about both! 

How to Choose a Good SEO Agency for Your Business or Website

Getting your site to the shiny heights of Google’s first page is a dream for most businesses; imagine grabbing the attention of everyone who’s interested in what you offer. You know you need to get SEO under wraps, but it’s difficult to know where to start and, let’s face it, trying to master it all yourself is both daunting and incredibly tiring. In light of this, we’ve put together a manifesto of sorts that shows you how to lighten the load and choose the right SEO agency for your business.