Paid Search (PPC) Services for SaaS

Is your paid search advertising as efficient as it could be? Let us check.

Predictably scale your SaaS with our paid search services focused on increasing the efficiency of lead generation from every dollar spent, informed by our proprietary AI-powered keyword intelligence.

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Paid search services driving predictable conversion growth

Paid search is the most predictable marketing channel a SaaS business can use to scale up, but there are levels to PPC performance. Our paid search services uncover the best keyword targets then build highly efficient ad campaigns and optimize those campaigns over time, continually iterating while reporting on progress. All while you focus on scaling your SaaS business.

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Keyword Research

We analyze thousands of potential keyword targets using our own proprietary clustering, batching, and prioritization algorithm that utilizes machine learning and AI to determine the best possible keyword targets to have the highest possible efficiency and conversion rate for your PPC campaigns. Through this process, we’re also able to uncover negative keywords which should be avoided to increase efficiency.

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Paid Search Account Build

We set up and build the initial PPC account using our keyword research and data intelligence, through a proprietary process that helps us understand your industry in an innate way. We ensure all of our campaigns are targeting appropriate pages, and that all conversion goals are set up for performance tracking and iteration.

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Paid Search Account Optimization

We optimize your campaigns to increase budget utilization efficiency and reduce cost per click by making quality score improvements, improving click-through rates, reducing wasted spend, and increasing efficiency by adding negative keyword targets and improving on-page optimization for ad campaign page targets.

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Paid Search Management

We manage, optimize, and iterate on your PPC campaigns over time, constantly adjusting budgets, doubling down on campaigns that are having better traction than others, warming up new page targets, and improving ad spend efficiency while increasing conversions over time. This is a fully done-for-you service.

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Paid Search Reporting

We report on the progress of our project to you using a live ad dashboard and strategy-led monthly reports, with direct 24/7 access to your PPC manager via Slack. We use these reports to relay the performance and progress of our paid search projects, give further guidance, and add additional targets over time.

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Landing Page Creation & Optimization

Either in a one-time engagement or wrapped into our recurring paid search management projects we help ideate, optimize, and create landing pages that increase the efficiency and effectiveness of our paid search projects by reducing cost per click and increasing conversion rates. These landing pages can either be specific for PPC or also wrapped into beneficial ranking targets for SEO, synergizing with our SEO service packages.

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PPC Account Audits

If you have a current ad account set up that you feel could be performing better, we can perform account audits, analyzing the account for optimization opportunities to increase the efficiency and effectiveness of your ad campaigns. We offer paid search, paid social, and omnichannel account audits — which are typically a great way to start a PPC project with us if you already have current accounts running PPC ads.

Our proven paid search process for projects of all sizes

We wrap all of our paid search projects into our paid search management service, which runs through our proven paid search process to drive predictable revenue growth for businesses of any size.

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Setup & Build

We perform keyword research using our proprietary tools & process, followed by setting up your ad account or optimizing an existing ad account using our data intelligence and proprietary playbooks. The immediate goal is to give you noticeable results within the first 30 days, either from a new account or by optimizing the efficiency and effectiveness of current ad accounts.


Optimize & Iterate

We constantly iterate your paid search campaigns, optimizing them to improve efficiency in ad spend, cost-per-click, and click-through-rates. We will iterate ad copy, creative, targeting, and even landing pages as need be throughout the project to get the absolute most out of your ad budget to drive predictable growth in revenue.


Manage & Report

We fully manage your projects, keeping a close eye on performance and using data to adapt as needed. We send monthly strategy-led performance reports, as well as give direct access to our live dashboard so that you can check on your PPC campaigns at any time. With 24/7 direct access to your PPC manager via Slack, you can ask questions, change budgets, and adjust campaigns at any time.

Ready to get started?

Schedule a Discovery Call and see how we've helped hundreds of SaaS companies grow!

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Or learn more about our pricing.

Paid Search
Agency Comparison

See how we stack up against other paid search management agencies.

Other Agencies
Revenue focused
100% SaaS-focused
Custom-built projects
SaaS-specific playbooks
Boutique dedicated team
Strategy-led PPC reporting
Proprietary data intelligence
Omni-channel PPC projects
Fast-paced project mindset
Long-term partnership vision
Comprehensive pipeline generation
Flat transparent pricing (no percentages of ad spend)
Experience creating industry-leading SaaS
Transparent Management & Reporting
24/7 Slack Access & Project Portal

Words from some of our happy clients

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Laura Fagundes
Director of Marketing

"Our experience working with the SimpleTiger team has been excellent. I’m happy with the transparent communication and how their team is proactive in pursuing links and aggressively boosting the rankings of our keywords that are most likely to convert. The monthly reporting is thorough and appreciated, I always feel like I know what is being done and why. All-in-all, I completely trust the SimpleTiger team to work for us and produce results."

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Increase in organic traffic over the first 5 months, an increase of 20,000 new users.


Increase in organic traffic over the first 12 months, an increase of over 70,000 new users.

Paul Jamil
Founder & CEO

“It’s kind of scary – I’m paying less than what I’d pay for a full-time content marketing guy, and getting an entire team’s worth of work.”

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Steve Bissonnette
Chief Marketing Officer
Strategic Systems

We're noticing a significant difference and observing traffic improvements. I'm receiving positive feedback from all levels of the organization, and our team is busier than ever.

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Ruben Gamez

"Sean quickly analyzed our site, market, and competition, then came back with a great list of ways to significantly increase our traffic. He’s easily one of the fastest and smartest marketers I’ve worked with."

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Improvement in organic traffic in 6 months, from 171,000 visitors to 256,000 visitors.


Increase in total conversions from organic traffic to the email list in 6 months.

Steve Gibson
Marketing Director

We hired SimpleTiger to help us gain traction for specific keywords from a competitor of ours that shut down, Adobe FormsCentral. Almost all our rankings for Adobe FormsCentral keywords increased across the board. It also helped our overall search rankings. SimpleTiger also has excellent connections within the press and was able to land us features on, The Huffington Post,, Digital Journal, and Forbes.

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Ranking for primary target keyword in 2 months.


Increase in organic traffic to the primary page target in 2 months.

Paid Search (PPC) Packages & Pricing

Straight-forward, industry-leading, transparent, and flat pricing for PPC management services.

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PPC Management

  • Google Ads, Remarketing & Display

  • Facebook, Instagram, LinkedIn, Twitter, Snapchat, TikTok, etc.

  • Transparent management price

  • Copywriting included with management

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Visual Ad Creative

  • Unlimited revisions on creative

  • Custom motion graphic ad creative

  • Custom illustrated static image ad creative

  • Custom video ad creative

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PPC Landing Pages

  • Custom-designed landing page, designed using Figma

  • Custom-coded landing page developed and launched on Webflow or Unbounce

  • Unlimited revisions on creative


Paid Search Service FAQs

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Related Paid Search Resources

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