What is the 4 Part Framework?
We developed the 4 Part Framework as a way to categorize all of the various items within the SEO realm into strategic buckets. Our 4 Part Framework is a set of strategies each dedicated to the 4 major parts of any effective SEO campaign. You'll receive this framework in a series of deliverables that are intended to be implemented on your site.
What is Ongoing Support?
Ongoing Support includes all of the various ongoing items for your SEO project to be a success and to keep everything on track. It's made up of ongoing consulting calls and videos, Slack access so you can ask questions, project management so you can see where you are in the project, reporting so you can see your results and Quarterly Business Reviews (QBRs) intended to keep your project on track and align our efforts with your quarterly initiatives.
What does Production mean?
This is the "meat and potatoes" of your SEO project where we begin producing content for your site and building links back to your sites' content so it ranks better in search. We also provide Technical Optimization as a part of your production budget if this is something you need help with.
What are the major differences between the packages?
As you can see above, the major differences highlighted in green are really just a larger volume of content and links based on what's needed for your site to outrank your competitors. Our Enterprise plan includes a certain amount of your budget dedicated to implementation if you need help with that, otherwise it can be repurposed for content or links.
Which package is the best fit for me?
Our Growth plan is intended for SaaS companies just getting started with SEO, and those usually in the $10-20m ARR range. Our Scale plan is meant for SaaS companies familiar with SEO and wanting to go aggressively after their goals. Clients under this plan typically range from $20-100m ARR and are classified as "mid-market". Our Enterprise plan is meant for enterprise SaaS companies averaging $100m+ in ARR and is really meant for the largest SaaS companies looking to dominate their industry.
Will the Growth plan work for my size?
All of our plan sizes have helped clients of all sizes dominate their markets. We've had several clients in the Growth plan go on to dominate their category, or be acquired by a public company. Our plans are set up to scale from one to the next as your company grows so you never hit a plateau.