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Caitlin is Head of Content at SimpleTiger, responsible for managing the content team and overseeing process creation and innovation on the content team.
Creating an effective content strategy involves defining a style, researching your audience, and streamlining production efforts.
Native advertising vs. content marketing: what’s the difference? When do you use which? And how do you use each effectively?
You have probably heard that you need a content marketing strategy for your SaaS business, but you might not be sure why or what benefits it can provide.
If you think Pinterest is solely for bakers and lifestyle bloggers, think again. While it might seem like
All of these descriptions sound better than link bait. Yet when web content writers and digital marketers meet at coffee shops
You sit back and marvel at your work of art. There are keywords in the header, the subheaders, and sprinkled throughout the body text.
Keyword analysis is the backbone of SEO, and researching effective phrases to promote your business is becoming increasingly important
Everyone seems to have a different opinion about guest blogging. Some marketers swear by it and claim this
You're getting there. You've had your content published on a few well-known websites.
For those unfamiliar with the online shopping monster, Shopify is a website design platform, online store host
The first page of Google is calling the name of everyone who even lightly delves into SEO strategy.
I was born in Fresno, California and shortly after, my parents decided to pack up and move to the Midwest.
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