Industry Highlights

Mobile Matters More Than Ever, Google's New Algorithm Update Proves It

It's obviously been important from a user experience perspective that mobile responsive sites are important, but Google just released the proverbial hammer on non-mobile responsive sites to prove it.

Google said that on April 21, 2015 (today) their mobile ranking factors will label your site as mobile-friendly or not, then use that information to determine how your site should rank (higher or lower). 

How To Grow An Internal Startup Marketing Team; An Interview with John Doherty from HotPads

This is an interview with John Doherty, the Senior Marketing Manager at HotPads (which is owned by Zillow).

In this interview we delve into:

  • What it was like getting to work at Distilled and some of the strategies they used there
  • What it was like transitioning from agency life to in-house marketing team life
  • What it was like growing from a single marketing person at HotPads to a team of ~9 marketers in under 2 years
  • What kind of values John looks for in his hires for his internal marketing team
  • How he finds the "bright spots" or biggest opportunities to grow in his marketing initiatives

Copywriting's Effect on Conversion Rate Optimization w/ Paul Jarvis, Joel Klettke & Sean Smith

Copywriting's Effect on Conversion Rate Optimization w/ Paul Jarvis, Joel Klettke & Sean Smith

This was a fantastic, fun panel for me to do personally with two of my favorite writers in the industry, Paul Jarvis and Joel Klettke! We delve into our biggest concerns with conversion rate optimization as it pertains to copywriting, then tear apart some pages that were submitted to us by viewers on air. Then we opened up to a live Q&A to answer some really great questions from the viewers!