Centerbase Case Study

Learn the strategy we used to get Centerbase:

19%

increase in Domain Rating in 2025

60%

increase in backlinks referencing priority keywords

78%

increase in referring domains, strengthening site-wide authority

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Project Overview

Business

Centerbase is a customizable, cloud-based legal practice management platform built for mid-sized law firms. The platform helps firms streamline operations, modernize workflows, and manage matters, billing, and documents without sacrificing flexibility or control.

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Problem

Centerbase needed to improve its SEO performance in a competitive legal software market. Despite a strong product offering, organic visibility was limiting discovery across high-intent keywords. At the same time, the Centerbase team recognized that buyer behavior was shifting, with AI-powered tools increasingly influencing how prospects research and evaluate vendors. They needed a strategy that strengthened traditional SEO fundamentals while also preparing the brand for AI-driven search visibility.

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Solution

SimpleTiger partnered with Centerbase to execute a focused SEO and AI optimization strategy. Our work centered on improving technical foundations, expanding keyword coverage, strengthening authority, and increasing relevance for priority topics tied to buyer intent. We delivered keyword research, technical SEO fixes, content generation, and ongoing reporting, while also applying AI optimization best practices to improve how often Centerbase appears—and how prominently it ranks—in generative search results.

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SimpleTiger LLC’s technical knowledge is impressive.

Diana Briceno

Marketing Consultant

Centerbase

SimpleTiger helped Centerbase, a cloud-based legal practice management platform, improve organic visibility, authority, and rankings through technical SEO, content generation, link acquisition, and AI search optimization. The engagement resulted in measurable gains across every core SEO indicator, including a 19% increase in Domain Rating, a 193% increase in top-three keyword rankings, and 25% organic traffic growth. In parallel, AI optimization efforts increased Centerbase’s presence and visibility in generative search results, positioning the brand for long-term discovery as AI search adoption accelerates.

Diana Briceno

Marketing Consultant

Centerbase

19%

increase in Domain Rating in 2025

60%

increase in backlinks referencing priority keywords

78%

increase in referring domains, strengthening site-wide authority

Project Overview

Business

Problem

‍

Solution

‍

SimpleTiger LLC’s technical knowledge is impressive.

Diana Briceno

Marketing Consultant

Centerbase

Process

We started by evaluating Centerbase’s existing SEO performance to identify technical constraints, ranking gaps, and keyword opportunities. This included assessing priority pages, authority signals, and competitive positioning. We also reviewed how Centerbase content could be better structured to support both traditional search intent and AI-driven discovery, ensuring early alignment with emerging search behavior.

Plan

Creative Direction

Based on our findings, we developed a plan focused on increasing authority, improving rankings, and expanding visibility for high-value keywords. The strategy prioritized technical SEO improvements, targeted content creation, and link acquisition to strengthen trust signals. In parallel, we layered in AI optimization to ensure Centerbase content could surface consistently in generative search responses—not just standard SERPs.

Production

Design

Execution began immediately. SimpleTiger delivered keyword research, technical fixes, and content designed to improve performance across priority pages. We worked with a small, focused team on the Centerbase side and maintained consistent communication through virtual meetings and messaging. As changes were implemented, Centerbase began seeing steady upward movement in rankings, keyword coverage, and traffic.

Iteration

Development

We continuously monitored performance to identify where momentum was strongest and adjusted accordingly. As rankings improved, we reinforced those gains with additional optimization and authority-building efforts. On the AI side, we tracked how frequently Centerbase appeared in AI-generated responses and refined optimization to improve both presence and top-position visibility. This iterative approach ensured gains compounded over time rather than plateauing.

After

Before

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Results

19%

increase in Domain Rating in 2025

60%

increase in backlinks referencing priority keywords

78%

increase in referring domains, strengthening site-wide authority

193%

increase in keywords ranking in the top three positions

43%

increase in keywords ranking in positions four through ten

25%

increase in organic traffic driven by improved visibility

Centerbase

Conclusion Notes

This engagement positioned Centerbase for sustained growth across both traditional and AI-powered search. By strengthening technical SEO, expanding keyword coverage, and building authority, Centerbase improved its ability to compete in a crowded legal software market. At the same time, early investment in AI optimization increased visibility in generative search—an advantage that will compound as AI-driven discovery becomes standard. As rankings, authority, and AI presence continue to build, Centerbase is well positioned to drive consistent organic growth and long-term acquisition efficiency.

Ready to get started?

Schedule a Discovery Call and see how we've helped hundreds of SaaS companies grow!

Schedule a Free Demo

Or learn more about our pricing.

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