HR Software Marketing Agency

"Sean quickly analyzed our site, market, and competition, then came back with a great list of ways to significantly increase our traffic. He’s easily one of the fastest and smartest marketers I’ve worked with."

Ruben Gamez

Founder

Bidsketch

Trusted by companies like:

HR Software Marketing & SEO Solutions

We craft comprehensive strategies that generate qualified leads, solidify your brand as an industry authority, and convert prospects into loyal customers.

Search Engine Optimization (SEO)

We craft customized SEO strategies focused on in-depth HR software keyword research, on-page optimization, and content creation specifically tailored to the HR tech industry. We also execute strategic link-building campaigns to amplify your brand authority. Our holistic approach results in improved search rankings, increased organic traffic, and a dramatic boost to your ROI.

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Content Marketing

High-quality content is the backbone of a thriving HR software brand. We don't just create content; we craft strategic narratives specifically designed to resonate with the HR software audience. Our unique blend of creativity and cutting-edge AI technology ensures your content aligns perfectly with current search trends in the HR software market.

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Link Building

Backlinks are the currency of trust in the online world. We leverage our extensive network and industry expertise to secure high-quality backlinks for your HR software. These carefully chosen links, relevant to the HR tech space, strengthen your domain authority and propel you higher in search rankings.

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Technical SEO

Don't let technical roadblocks diminish your HR software's SEO potential. Our team optimizes performance factors like site speed, mobile responsiveness, and site architecture to ensure your platform operates at its best. By addressing any underlying technical SEO issues, we guarantee your website achieves maximum performance and fuels organic search success.

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Pay-Per-Click (PPC)

Want to attract high-value leads instantly for your HR software? Our PPC expertise works in tandem with our SEO efforts to supercharge your marketing strategy. We utilize meticulously chosen, high-intent keywords to craft targeted PPC campaigns that maximize your ad spend and drive immediate, qualified traffic to your website.

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Web Design

Our web design services focus on crafting beautiful, intuitive SaaS websites that engage visitors, guide their journey, and convert them into customers. We specialize in designing fast, crawler-friendly, and technically optimized sites from the ground up on the powerful Webflow platform. Our team of experts will bring your vision to life, ensuring a solid foundation for your marketing efforts and enabling you to easily scale your site as your HR & Payroll SaaS business grows.

A HR Software Marketing Agency That Speaks Your Language

As an agency specializing in HR and payroll software marketing, we understand the unique challenges you face in today's competitive landscape. So, why not leverage our expertise to propel your business forward?

Build Authority & Trust

Elevate your HR software as the trusted resource in the market. By establishing your brand as a reliable source of valuable information, you'll gain the trust of potential clients and climb search engine rankings at the same time.

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Challenge the Competition

We conduct in-depth competitor analysis to uncover winning strategies that propel your HR software to the top. By leveraging this intel, we craft a unique marketing plan that positions you to outshine the competition and dominate your niche.

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Scale Fast, Scale Smart

Fuel rapid yet strategic growth for your HR software. We utilize the 80/20 principle, prioritizing high-impact actions that deliver impressive results quickly.

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Capture Customers

The HR software market is overflowing with options. We stand out by crafting content that truly resonates. We leverage a powerful combination of cutting-edge AI technology and human expertise to ensure every piece of content is captivating and conversion-oriented.

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Ready to get started?

Schedule a Discovery Call and see how we've helped hundreds of SaaS companies grow!

Or learn more about our pricing.

Our Proven HR Software Marketing Approach

Our expertise lies in crafting content that translates to high search engine rankings, informative value for potential clients, and conversions that turn prospects into customers.

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Strategy Session & Planning

We start off by analyzing your site, your competitors, and the industry landscape. Next, we apply our knowledge and experience in SEO & PPC to build the best growth strategy for your HR and payroll business. We also lay out a potential roadmap and show you how we can achieve your goals with real-world data using proprietary AI-powered processes & technology.

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Kick-off & Onboarding

We prioritize a smooth integration process. We'll introduce you to the project management tools that keep us connected and support our collaboration with you to develop personalized marketing suggestions tailored to your HR software. A dedicated kick-off call introduces you to our team members who will be working closely with you.

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Recommendations & Execution

For the first 30 days, we'll conduct a deep dive into your HR software's website. This comprehensive analysis will encompass technical SEO, content quality, and user experience (UX). Once we have a clear picture, we'll present our findings and immediately begin implementing improvements.

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Content Creation & Promotion

The next step hinges on your project's scope – content creation and link-building. Within the first month, we'll be crafting high-quality content specifically designed to improve your HR software's visibility in search results. In tandem, we'll launch targeted link-building efforts to further boost your keyword rankings.

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Reporting & Analysis

HR & payroll SEO is an ongoing process, not a one-time fix. We believe in data-driven decision-making, and that's why we closely monitor performance analytics throughout our engagement. This allows us to continually refine our strategies and optimize results for your HR software's organic growth.

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Ongoing Strategy & Iteration

We don't just analyze your existing approach; we actively pursue innovative opportunities to elevate your online presence and establish your brand as an industry authority. We maintain open communication throughout the process, ensuring you're informed and involved every step of the way.

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Ready to get started?

Schedule a Discovery Call and see how we've helped hundreds of SaaS companies grow!

Or learn more about our pricing.

HR Software Marketing Agency Comparison

Curious how we compare? See how we stack up against other HR marketing agencies.

SimpleTiger

Other Agencies

SEO specialized

Extensive HR & Payroll Client Experience

90% B2B clientele

100% SaaS-focused

Custom-built projects

Proprietary data intelligence

HR & Payroll specific playbooks

Highly relevant link-building relationships

Content creation & link building in-house

Fast-paced project mindset

Long-term partnership vision

Boutique dedicated team

Experience creating industry-leading SaaS

Transparent Management & Reporting

24/7 Slack Access & Project Portal

Proven Expertise: Empowering HR Software Leaders

For over a decade, our agency has partnered with a diverse range of HR software companies, from growing startups to established B2B SaaS leaders. We take pride in the success stories we've helped create, and here's what some of our clients have to say about their experiences with us.

Link Building

SEO

SaaS Marketing

Content Marketing

Technical SEO

Gelato wanted to dominate its organic search market. We helped them rapidly grow, starting with in-depth competitive research, strategic consulting, technical SEO, and UX optimization. After a strong foundation was set we focused on content creation, iteration, and promotion through link building. We achieved a 1200% increase in first-page keyword rankings in 12 months with a 3:1 ROI in the first year.

75,000

New keywords ranking in the first 12 months

1200%

Increase in keywords ranking on the first page in 12 months

We performed detailed keyword research and on-page optimization, followed by link building and ongoing consulting to provide a 127% increase in organic traffic to integration pages within 2 months.

127%

Organic traffic increase to link building target pages in the first 2 months.

+1320

Total ranking position increase in the first 2 months.

Read Case study

Andy Jiang

Success Engineer

Segment

“SimpleTiger fits their services around your specific SEO needs. After working with them, I am confident in my own SEO knowledge and can help my team out for quick decisions and questions.”

127%

Organic traffic increase to link building target pages in the first 2 months.

+1320

Total ranking position increase in the first 2 months.

David Sierra

VP of Customer Acquisition

Gelato

I think what I appreciate most about SimpleTiger is that they are data-driven, they know our business inside-out which is very rare to find in an agency partner

75,000

New keywords ranking in the first 12 months

1200%

Increase in keywords ranking on the first page in 12 months

Laura Fagundes

Director of Marketing

ContractWorks

"Our experience working with the SimpleTiger team has been excellent. I’m happy with the transparent communication and how their team is proactive in pursuing links and aggressively boosting the rankings of our keywords that are most likely to convert. The monthly reporting is thorough and appreciated, I always feel like I know what is being done and why. All-in-all, I completely trust the SimpleTiger team to work for us and produce results."

98%

Increase in organic traffic over the first 5 months, an increase of 20,000 new users.

258%

Increase in organic traffic over the first 12 months, an increase of over 70,000 new users.

Erin Christopher

Sr. Director of Marketing

Base Operations

"I've worked with SimpleTiger to create, optimize, and promote content at scale for multiple exceptional brands throughout the years. Their attention to detail, competitive insights, and deep understanding of searcher intent lead to great performance from each asset they deliver. They're my first partner of choice for an SEO or content marketing agency and I trust their work will drive results."

Richard Evans

VP of Growth

VNTANA

"SimpleTiger has the best onboarding I've ever seen working with any agency, it was a seamless experience."

Steve Bissonnette

Chief Marketing Officer

Strategic Systems

We're noticing a significant difference and observing traffic improvements. I'm receiving positive feedback from all levels of the organization, and our team is busier than ever.

Ruben Gamez

Founder

Bidsketch

52%

Improvement in organic traffic in 6 months, from 171,000 visitors to 256,000 visitors.

120%

Increase in total conversions from organic traffic to the email list in 6 months.

Minna Philipson

Chief Branding Officer

Gelato

They are so good at our business. I never cease to be amazed at how they have all of the numbers and all of the analysis top of mind. Whenever you call, whenever you have a question, they're just so immersed in our business and SEO for our business that they are an extension of our team.

75,000

New keywords ranking in the first 12 months

1200%

Increase in keywords ranking on the first page in 12 months

Sharif Zeid

Business Director

Empower EMR

We really love our new Webflow site made by SimpleTiger. Sergio and his team were great to work with – responsive, patient, and understanding. The design itself came out better than we had even hoped. It communicates the message that we wanted to send beautifully. The structure of the site they put in place allows us to make regular updates without any trouble. We would certainly recommend SimpleTiger to anyone needing to get a quality site done

Steve Gibson

Marketing Director

JotForm

We hired SimpleTiger to help us gain traction for specific keywords from a competitor of ours that shut down, Adobe FormsCentral. Almost all our rankings for Adobe FormsCentral keywords increased across the board. It also helped our overall search rankings. SimpleTiger also has excellent connections within the press and was able to land us features on Inc.com, The Huffington Post, Business.com, Digital Journal, and Forbes.

Ranking for primary target keyword in 2 months.

597%

Increase in organic traffic to the primary page target in 2 months.

Andrew Dumont

CMO

Bitly

"Sean is a stellar marketer. He is a fixture in content, SEO, and inbound marketing circles for his leadership and quality of work. Several times I’ve been asked for marketing consulting recommendations, and Sean is always first to mind and first on my list. I have a ton of confidence in his work and professionalism, and I recommend him and his team at SimpleTiger very highly."

Mikael Cho

Co-Founder & CEO

Unsplash

"We are so happy to be working with Sean and SimpleTiger. It’s not just the great work they do but also how they work. Their combination of knowledge, responsiveness, and ability to exceed expectations is rare. I’d hire Sean and his team again in a heartbeat."

We cleaned up technical issues and used high authority link building to get JotForm links on Inc.com, The Huffington Post, Business.com, Digital Journal, and Forbes, which helped their main keyword rank #1 in 2 months.

Ranking for primary target keyword in 2 months.

597%

Increase in organic traffic to the primary page target in 2 months.

Read Case study

Read Design Case study

After DarwinCX's rebranding, we revamped their entire website to better align with the new brand and enhance its appeal. Additionally, we developed a more intuitive content management system to empower their marketing team with easier expansion and management of the site.

Read Case study

Read Design Case study

Scalable HR Software Marketing Packages

We understand HR software companies come in all sizes, and so do their marketing needs. That's why we offer tiered marketing packages designed to seamlessly adapt alongside your business. Each plan is crafted to align with your specific company size and growth objectives, ensuring you achieve maximum success in the HR software market.

SEO

Packages for SaaS businesses of all sizes looking to scale organic growth and brand recognition through strategic direction, data intelligence, on-going consulting, content creation, and link building.

Or learn more about our pricing.

PPC

Drive targeted traffic, generate leads, and increase conversions through strategic paid search and social media advertising, custom ad creative, and optimized landing pages.

Or learn more about our pricing.

Web Design

Perfect for SaaS businesses in need of a website upgrade or refresh. We create high-performing, user-friendly marketing sites and landing pages that rank well, convert customers, and are easy to manage and scale over time.