Invoca Case Study - SimpleTiger

Invoca Case Study

Learn the strategy we used to get Invoca:

600,000+

organic site visits driven by SimpleTiger’s SEO program

$3+ million

in revenue influenced by organic search in 2025

$500,000+

in revenue influenced by AI/LLM search in 2025

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Project Overview

Business

Invoca is an AI-powered platform that connects marketing, commerce, and contact center teams to orchestrate seamless buyer journeys and turn every customer interaction into measurable, profitable growth.

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Problem

Invoca’s team recognized that their organic search performance was not delivering the level of visibility or pipeline impact they needed, particularly as AI-driven search behaviors began reshaping how buyers discover and evaluate software vendors. They sought to improve their rankings and search visibility, both in traditional organic search and in the rapidly emerging world of AI and LLM-powered search. This required not just stronger content and technical SEO, but a forward-thinking strategy to ensure Invoca could outrank competitors in an environment where search results were no longer limited to Google alone.

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Solution

Invoca partnered with SimpleTiger to implement a holistic SEO program grounded in technical optimization, content strategy, and emerging AI search best practices. We began with a comprehensive technical audit to uncover issues affecting crawlability, indexation, and content performance. Then we mapped every major page on the site to high-intent keywords and created structured briefs to guide new and updated content. We also developed a full editorial calendar and began producing monthly blog content to strengthen topical authority. Alongside traditional SEO, we implemented a parallel GEO strategy—optimizing Invoca’s content for AI-driven search engines such as ChatGPT and Perplexity. To support this, we introduced proprietary AI search visibility tracking, giving Invoca insights unavailable in any commercial platform.

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They are experts in their field and very responsive.

Derek Anderson

Content Marketing & SEO Manager

Invoca

We helped Invoca, an AI-powered conversation analytics platform, accelerate organic and AI search growth through a comprehensive SEO strategy that included technical optimization, content development, AI-search optimization (GEO), competitive analysis, and ongoing reporting. As a result, Invoca achieved 600,000+ organic site visits, $3M in organic-influenced revenue, and 22.5% share of voice leadership in AI search—all while adding over $500,000 in AI-search–influenced revenue.

Derek Anderson

Content Marketing & SEO Manager

Invoca

600,000+

organic site visits driven by SimpleTiger’s SEO program

$3+ million

in revenue influenced by organic search in 2025

$500,000+

in revenue influenced by AI/LLM search in 2025

Project Overview

Business

‍

Problem

Solution

They are experts in their field and very responsive.

Derek Anderson

Content Marketing & SEO Manager

Invoca

Process

Before the engagement formally began, we conducted extensive keyword and market analysis to understand Invoca’s total searchable landscape. This research helped us identify the most valuable content categories, assess competitor strengths, and understand areas where Invoca could establish clear authority. We also evaluated technical barriers on the site—from page structure to indexation challenges—and investigated opportunities to strengthen the user experience to support both search engines and readers. Because Invoca operates in a rapidly evolving AI-driven category, we additionally analyzed how their content could be optimized for LLM retrieval, ensuring early visibility in generative search platforms.

Plan

Creative Direction

With a clear picture of the market and internal opportunities, we developed a strategic plan that aligned directly with Invoca’s goals of increasing organic visibility, accelerating rankings, and creating an early advantage in AI search. The plan focused on mapping every important keyword topic to the site’s existing and future content, reducing technical roadblocks that were preventing pages from ranking, and modernizing page-level templates to improve both user experience and search performance. We also identified key opportunities to expand Invoca’s footprint through new content, including editorial articles that addressed customer pain points and directly supported Invoca’s revenue goals. Our plan was built around speed of execution and agility, ensuring we could capitalize quickly on trends in both organic and LLM search.

Production

Design

As soon as the project began, we held a strategic alignment call with Invoca’s marketing and technical stakeholders to finalize page priorities, site architecture updates, content creation goals, and implementation workflows. Immediately after, we began executing across all fronts: rolling out technical fixes, updating critical pages, producing monthly content, and building out frameworks for GEO optimization. Our teams collaborated closely to ensure rapid adoption of technical and UX updates while also accelerating content creation and publication. Within the first month, new articles were live, early link-building and content optimization efforts were underway, and technical improvements began contributing to measurable ranking gains by the second month of the engagement.

Iteration

Development

Throughout the project, we continuously evaluated performance across both traditional and AI search to identify areas of high impact. When certain content types or keyword categories demonstrated strong momentum, we increased production in those areas. As AI search engines evolved, we refined and expanded our GEO recommendations to ensure Invoca stayed competitive in generative platforms. We updated older content to improve clarity, relevance, and LLM retrievability, and we worked with Invoca’s team to enhance commercial landing pages, blog categories, and internal linking structures. With Invoca’s internal philosophy of “We change until we win,” our iterative SEO approach created a natural synergy—allowing us to test, refine, and scale what worked while continuously elevating the impact of organic search.

After

Before

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Results

600,000+

organic site visits driven by SimpleTiger’s SEO program

$3+ million

in revenue influenced by organic search in 2025

$500,000+

in revenue influenced by AI/LLM search in 2025

22.5%

share of voice in AI search, leading all competitors in their category

They are very cutting-edge — they were extremely quick to identify best practices for LLM and AI search… Their proprietary reporting tool to measure AI search visibility has helped us secure a huge competitive advantage.

Derek Anderson

Content Marketing & SEO Manager

Invoca

Conclusion Notes

The foundational work completed during the engagement has positioned Invoca for sustained long-term growth in both traditional and AI-driven search ecosystems. As search engines continue evolving toward LLM-powered answers, Invoca’s early adoption of GEO principles—paired with continuous technical and content improvements—will allow their organic visibility to compound over time. This compounding effect will naturally decrease customer acquisition costs, increase channel ROI, and shorten the payback window as Invoca’s optimized content library expands and strengthens. The result is a scalable, defensible, and increasingly efficient organic search engine that will continue creating ROI for years to come.

Ready to get started?

Schedule a Discovery Call and see how we've helped hundreds of SaaS companies grow!

Schedule a Free Demo

Or learn more about our pricing.

FAQs

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