Project Overview
Problem
SOMA Software, with a predominantly international client base, aimed to expand its presence in the United States. As the company grew, they noticed their competitors gaining more visibility in Google search results, while their own organic traffic had become stagnant—or in some cases, declined. With ambitious plans to lead the industry globally and capture greater market share in the U.S., SOMA recognized the need for a more strategic SEO approach. Their goals were clear: drive more qualified traffic, generate more leads both domestically and internationally, and ensure they were discoverable when potential customers searched for aviation software solutions.
Solution
SOMA Software began their engagement with SimpleTiger through our Kickstart package, which laid the foundation for a comprehensive SEO strategy. We started by analyzing their total searchable market, identifying high-impact keyword opportunities, and studying top-performing content through competitive research. From there, we crafted a tailored strategy designed to drive significant organic growth on an accelerated timeline. Execution included optimizing key commercial pages, producing relevant and value-driven content, and resolving technical issues that could hinder SEO performance. Over the course of the project, we helped SOMA publish 29 customer-focused blog posts and secured 30 high-quality referring domain links—both critical components in building authority and driving sustained traffic.
We engaged SimpleTiger to elevate SOMA Software’s web presence and accelerate sustainable organic growth. From the initial discovery and strategic guidance to hands-on execution, the experience has been excellent. Their team delivered a clear SEO roadmap—technical audits, information architecture, on-page optimization, content strategy aligned to aviation decision-makers, and clean analytics—with disciplined project management and transparent reporting. SimpleTiger quickly understood our industry, refined our messaging for high-intent keywords, and produced content that balances depth, compliance, and commercial impact. Communication has been proactive, timelines reliable, and recommendations pragmatic. We’ve seen meaningful gains in visibility and qualified traffic, with improvements that compound month over month.
