Boosting visibility on ChatGPT, Perplexity, Google AI Overviews, and other AI-powered search platforms.
✨ Generative Engine Optimization (GEO) is the process of optimizing search visibility on AI platforms, LLMs, and Google AI Overviews & AI Mode. ✨
Over 1 billion queries are handled by AI each day
Growing 17-24% month over month
14% market share predicted by 2028
ChatGPT is the 11th most-visited website, higher than Amazon
AI Search visitors have been found to convert at 4x the rate of most other search channels
Aggregated responses they trust
Fast, zero-click answers
GEO strategies are used alongside SEO strategies, helping you rank on both search engines and AI search.
Good SEO boosts brand recognition and increases your share of voice. This is an indispensable foundation for ranking on AI, and it’s what the core of your campaign will focus on.
Unique keyword research focuses on topics and phrases your target audience is likely to enter into AI Search, and that will likely surface your brand name.
We make sure your site is optimized to deliver accurate data to LLMs. This includes structure and schema checks, keeping robots.txt and llms.txt up to date, and more.
We use unique methods to create new content and update existing content to increase the chance AI will answer questions with your articles.
We monitor effectiveness by tracking how frequently you are mentioned on AI, what rank you’re mentioned, how often you are cited, direct traffic from LLM sites, and more.
Show up in a wide variety of prompts and questions
Land in the #1 spot as often as possible
Have AI use your content as a source, and cite/link to your website in prompt results
Get recommended more frequently and higher than your main competitors
In this limited 3-month project meant to jumpstart GEO performance, we will be focusing on content that is hyper-important to performing in AI Search, and amplifying that content in ways also impactful to AI rankings.
This is a limited 3-month project meant to jumpstart GEO performance. Rank quickly, rank early, and get better customer acquisition through AI Search.
Limited, 3-month engagement, no long-term commitment
Can be rolled over into a full-scale GEO & SEO project after 3-month engagement
Sets up a GEO strategy & includes all audits & tracking
Includes GEO technical optimization recommendations and consultative direction
Sets up 3 key content assets that are hyper-important to GEO visibility & rankings
Includes amplification of content via digital PR brand mentions and targeted links to help with both GEO and SEO ranking velocity
Example metrics for AI SEO effectiveness
(Anonymized but ”OurCorp” is the SaaS business we built and AI SEO presence over the course of a year.)
Number of times each brand appeared in the top-ranked spot.
Number of times brands surfaced as the #1 recommendation.
Fifty prompts were tracked in total.
Brand mentions and total number of mentions charted over the course of ~18 weeks.
Fifty prompts were tracked.
No. In fact, content created and optimized for GEO tends to rank well on search engines.
LLM results are chaotic, so it requires a lot of repeated, stacked data collection to see reliable patterns. This takes several months at a minimum, with 6 months being a good average.
Yes, there’s overlap in what makes it to the top of Google SERPs and which brands ChatGPT is likely to surface. The overlap is about 60%, which leaves plenty of room for improvement.
As more people turn to LLMs for answers (and as Google relies more on AI Overviews and AI Mode), many websites have reported a drop in traffic. However, the increased awareness brought about by a strong AI presence can lead to a boost in direct traffic.