Copywriting's Effect on Conversion Rate Optimization

This was a fantastic, fun panel for me to do personally with two of my favorite writers in the industry, Paul Jarvis and Joel Klettke! We delve into our biggest concerns with conversion rate optimization as it pertains to copywriting, then tear apart some pages that were submitted to us by viewers on air. Then we opened up to a live Q&A to answer some really great questions from the viewers!

I hope you get a lot out of this! Keep up to date with news from CROday as new information will surely be surfacing from Unbounce over the weeks to come! Also if you didn't get a chance to get your page critiqued by us, feel free to submit them to The Pit, where Joel regularly gives copywriting feedback to startups and businesses of all types.

Watch the whole panel here!

PS: Special shoutout to Tia Kelly from Unbounce for putting this all together, you killed it with this one! I really appreciate being invited to talk and we had a blast doing so! Also huge thanks to everyone who came out to watch and add questions to the Q&A!

If you have any other questions regarding what we talk about in this long panel, please feel free to pop them in the comments below and I'd be happy to follow up!

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