Crucial Techniques That a Good SEO Link Building Service Would Use

Written on
June 15, 2018
by
Becky Boland
in
Link Building
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If a tree falls in a forest and no one is around to hear it, does it make a sound?

This  philosophical thought can be carried over to the online world as well,  raising the question of whether there’s any point to a website that  doesn’t have any traffic.

Because, let’s face it, getting eyeballs  on a webpage is the key driving force for most marketers. And, if  you’ve been a part of the internet for any length of time, you’ll know  that there have been hundreds of tactics that have enjoyed their 15  minutes of fame as the “number one way to get traffic to your site.”

But then Google cracks its whip and everything changes again.

There’s only one technique that’s remained consistent in all of this, and that’s link building.

It’s  no secret that Google determines a site’s worth by how many quality  links are pointing at it, which is why it’s important for businesses to  get it right – it could mean the difference between ranking on page five  and getting zero eyeballs on-site or ranking on the first page of  search engines (where 75% of people hang out).

Why Link Building is Important

Think  of quality, relevant links as votes. The more “votes” a site has, the  more popular it is deemed by Google and the higher it will rank.  However, in the online world of link building, not all links are made  equal.

In fact, having bad links to your site can have a  detrimental effect, which is why it’s important to find a good SEO link  building service that knows what they’re doing.

Before you even think about going out there raking in the links, you need to make sure those links are:

1. Relevant

We can’t hammer home how important the relevancy of a link  is. If your business is in the Fintech software realm and you have  links coming in from scuba diving sites, Google’s going to be suspicious  - and rightly so.

For starters, make sure your links are coming  from sites in the same or a related industry as yours, and secondly,  make sure the link is relevant to the content that’s on the page it’s  linking to.

2. Diverse

Google has some good pointers for  link building, but finding the right system is a different process for  every business. There’s no “one-size-fits-all” approach to getting  quality links, and narrowing down the techniques you use to just one or  two might mean you miss out on some of Google’s love.

Now you’ve  got the basics down, let’s dig into the services that all good SEO link  building services use to gather high-quality links.

The Techniques Good SEO Link Building Services Use

1. Build a Good Internal Linking Profile

While  a lot of businesses focus on getting outside links coming in, it’s also  worth setting up a network of interlinking pages on your own site, too.  This not only helps your readers navigate around easily (which is  crucial for retaining customers), but it also allows Google to pinpoint  how your content is connected.

There are two ways you can stay on top of this:

  • When  you publish a new piece of content, include relevant links to more of  your own content so Google knows that it’s all on a similar topic
  • Set up a regular schedule to go through older content to add links to newer content

2. Pair Up Link Building

Getting links from other, high-authority sites is key to ranking well on Google, and many people recommend guest blogging as a way to do this.

To do this properly, though, you need to veto boring 500-word posts on small fry sites and go straight for the big guns.

But his can be difficult when the big guns tend to charge for commercial links.

So,  instead of simply trying to get links in guest posts to services and  product pages, we recommend creating juicy pieces of pillar content on  your site that link to your service pages - a tactic we call pair up link building.

You  can then use these pillar content pieces as assets to link to on  editorial sites and popular blogs in your industry. This means you can  create unique content for high-authority sites depending on what topics  they cover and link back to your pillar pieces of content which, in  turn, link to your services page.

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A  large number of sites are increasingly accepting high-quality guest  posts as the benefits run both ways; the site gets a great post to share  with their audience, and you get a solid link back to your site.

3. Expert Roundups

Getting  the attention of high-authority sites isn’t easy - in fact, it’s  probably one of the biggest struggles link builders face.

But there is a way around this: expert roundups.

These  types of posts bring together advice from influencers in a certain  industry and link out to their sites in return for a link bank.

Expert roundups work for two reasons:

  • They are a great way to put together original, quality content
  • The experts mentioned are more likely to share the post on the social channels or website, which only means good things for you

People  like to share things they’ve contributed to (call it a selfish trait of  the human race) and the more high-profile experts you include, the  bigger the range of high-quality links you can get in return.

4. Make Your Content So Good People Can’t Help But Share It

Content  creation is at the crux of every great link building strategy. Without  high-quality content that actually gives something back to the reader,  you’ll really struggle to get relevant links coming into your site.

This  is why any good SEO link building services will focus first and  foremost on creating a portfolio of amazing content pieces. With a  backlog of awesome blog posts, videos, and other types of content,  people will naturally want to reference it and link to it.

5. Build Relationships

Everyone  wants a piece of the action today, and many high-authority sites are  inundated with messages from businesses who want a quick and dirty link  back.

A really good SEO link building service will already have a  network of writers and editorial personnel to tap into who can pitch  and write posts for clients in different industries. Having a team that  understands what your business is all about and the best places to  promote said business is crucial in the SEO link building game.

Get Yourself Ranking on Google With Link Building

Google itself has fully admitted that high-quality links into a site are one of the leading factors in determining how well it ranks.

And, if there’s something we’ve learned, it’s that we should all listen to Google.

But  link building is only valuable if you do it right, otherwise it can  have a detrimental (and sometimes devastating) effect on your business.  So, when it comes to choosing a good SEO link building service,  look out for a team that understands your business needs and has a  solid strategy for getting quality links rather than a high number of  spammy links.

Simply effective marketing.