Bidsketch

We used keyword research and content production, mainly ebooks and blog content, to increase conversions to Bidsketch's email list by 120% from organic traffic in 6 months.

52%

Improvement in organic traffic in 6 months, from 171,000 visitors to 256,000 visitors.

120%

Increase in total conversions from organic traffic to the email list in 6 months.

30+

Content resources researched, planned, produced, edited, and published in 6 months.

Project Overview

Business

Bidsketch is a proposal software business that helps customers create beautiful client proposals in minutes, and integrates directly in to most invoicing platforms such as Freshbooks.

Problem

Bidsketch wanted to gain more traffic from organic search, specifically to feed in to their email list which is their highest source of converting business.

Solution

We focused the majority of our campaign around building out content marketing resources such as proposal templates, proposal writing guides, worksheets, and ebooks that were all gated behind an email signup prompt. Each time someone entered in their email address on a dedicated landing page they would be sent the resource via email and be looped in to Bidsketch's marketing automation database.

We also focused on blog posts that would help create buzz around these resources, and help rank and give value on their own as well.

Process

In the initial weeks of the project we put together a deep plan for technical optimization updates, keyword targeting updates, content optimization, and site architecture changes that would allow better link equity flow to the most important pages on Segment’s site from a traffic perspective. We then built links to those important pages. The results came in quickly due to fast implementation of our recommendations and an aggressive link building budget.

Plan

The original scope of the project was primarily focused around planning and building out new large content assets that Bidsketch could use to get traffic at scale through search, but we wanted to cover our bases and ensure the technical structure of the site was solid and that we didn’t need to make any larger SEO updates before moving on to that production process. We performed a Technical Audit, Keyword Research, and Content Strategy to ensure we had checked everything thoroughly before proceeding.

Production

We were able to find a few technical issues that needed to be resolved on the site, and while Ruben’s team worked on this we were able to start producing large content assets with the data we gathered both from Ruben and through our Keyword Research. We had a good idea of what content would perform the best from Ruben’s previous content built on his blog and in his other resource sections. We were able to double down on our efforts on topics we already knew had traction, while also pursuing other avenues that had not yet been tested by the Bidsketch team.

Iteration

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We performed detailed keyword research followed by link building and content production to increase overall organic traffic by 98% in 5 months, and 258% in 12 months with an average ranking improvement of 27 positions per keyword tracked.

98%

Increase in organic traffic over the first 5 months, an increase of 20,000 new users.

258%

Increase in organic traffic over the first 12 months, an increase of over 70,000 new users.

We cleaned up technical issues and used high authority link building to get JotForm links on Inc.com, The Huffington Post, Business.com, Digital Journal, and Forbes, which helped their main keyword rank #1 in 2 months.

Ranking for primary target keyword in 2 months.

597%

Increase in organic traffic to the primary page target in 2 months.

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Bidsketch

Project Overview

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Problem

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Iteration

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