JotForm

We cleaned up technical issues and used high authority link building to get JotForm links on Inc.com, The Huffington Post, Business.com, Digital Journal, and Forbes, which helped their main keyword rank #1 in 2 months.

#1

Ranking for primary target keyword in 2 months.

597%

Increase in organic traffic to the primary page target in 2 months.

330,000

Increase in unique visitors site-wide in 3 months compared to the previous period.

Project Overview

Business

JotForm is a form building platform that is free to use by anyone, the only time customers start to pay is when they have a certain level of form submissions. JotForm integrates beautifully with SalesForce, PayPal, MailChimp, and pretty much every large service you could imagine a form builder integrating with. JotForm lets you set up powerful forms in seconds, from simple contact forms to robust payment forms, integrated with the services you already use.

Problem

One of JotForm’s largest competitors, Adobe, was shutting down the product JotForm had to compete with, FormsCentral, and wanted our help getting their “FormsCentral Alternative” page to rank #1 for all searches revolving around “adobe formscentral alternative” so that when the service shut down users could easily import their forms directly from the FormsCentral Alternative page.

JotForm also wanted PR help announcing this import tool to the tech and business world, as well as announcing other tools such as their new Form Analytics, Fillable Form PDF Creator, and Apple Watch app.

Solution

We took a thorough, multi-prong approach by first analyzing the page for SEO best practices, correcting all technical impurities in the page, adding relevant content that would help users once they were on the page, aligned other factors on the site, as well as created content around the site that would instruct users on what they could do next once all of their forms were imported to JotForm, and linked these pieces of content from the FormsCentral Alternative page itself.

We built a large amount of content to promote off-site, publishing on many large publications in the marketing and business community – such as Inc.com, The Huffington Post, Business.com, Digital Journal, and Forbes – through strategic outreach with editors and writers in our network.

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Process

In the initial weeks of the project we put together a deep plan for technical optimization updates, keyword targeting updates, content optimization, and site architecture changes that would allow better link equity flow to the most important pages on Segment’s site from a traffic perspective. We then built links to those important pages. The results came in quickly due to fast implementation of our recommendations and an aggressive link building budget.

01

Plan

With such a laser-focused project brief and timeline we really had our work cut out for us in this project. The plan was to initially figure out exactly what pages we needed to have built or updated to reasonably compete for the term that we were looking to dominate for. We wanted to have a page that we could build a story around and build links to at scale that would serve the purpose of our project, so we crafted a wireframe of exactly what that page should have, how it should be positioned on the site and got to work.

02

Production

The JotForm team took our outlines and other recommendations and built out the on-site content we needed built to effectively build the links we needed to build in order to rank for the terms they were looking to target, primarily “Adobe FormsCentral Alternative”, from there we started our proactive link building process. We had already researched the best opportunities for links throughout the initial planning phase, so we started building links based off of that information, pitching publications on the story that we had developed surrounding Adobe shutting down their FormsCentral service.

03

Iteration

With such a laser-focused project brief and timeline we really had our work cut out for us in this project. The plan was to initially figure out exactly what pages we needed to have built or updated to reasonably compete for the term that we were looking to dominate for. We wanted to have a page that we could build a story around and build links to at scale that would serve the purpose of our project, so we crafted a wireframe of exactly what that page should have, how it should be positioned on the site and got to work.

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Schedule a Discovery Call with us below and we'll see if there's a good fit!

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Results

#1

Ranking for primary target keyword in 2 months.

597%

Increase in organic traffic to the primary page target in 2 months.

330,000

Increase in unique visitors site-wide in 3 months compared to the previous period.

Ready to get started?

Schedule a Discovery Call with us below and we'll see if there's a good fit!

Schedule a Free Demo

Or learn more about our pricing.

FAQs

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