Promoting your SaaS business is easier when you use the right tools. Here are ten of the best SaaS marketing tools you can use to drive more traffic and generate more leads and sales:
Read on to learn more about what each of these tools are and what they can do for you.
Google Analytics represents one of the most fundamental SaaS marketing tools in any toolkit. It allows you to measure the performance of your marketing strategy by tracking website key performance indicators, such as how many visitors are coming to your site, where they’re coming from and how long they’re staying. You can dive deep into your numbers to get valuable information such as which campaigns are driving traffic to your site and how well your landing pages are converting visitors into leads and buyers. Google Analytics integrates with other Google products such as machine learning and business intelligence tools to give you advanced insights you can use for making better business decisions.
Google Analytics lets you know how your marketing campaigns are doing, while Keyword Planner helps you optimize your performance by targeting the best keywords. You can enter a keyword phrase and get suggested lists of related keywords. You also get vital information such as how much traffic a keyword phrase is generating, how competitive the phrase is to rank on and how much marketers are bidding for keywords. Keyword Planner provides a foundation for increasing your SEO performance.
Ahrefs lets you take your marketing strategy beyond simple keyword research by providing a user-friendly platform for exploring advanced SEO tactics. You can use Ahrefs to audit your site’s performance, analyze your competitors’ SEO strategies, pinpoint which keywords your customers are searching on and find out what’s performing well in your industry. You can also track your keyword ranking over time in order to mount sustained SEO campaigns. Ahrefs also works well as a tool to support link building strategies.
While Ahrefs aims to be user-friendly for users who aren’t analytics experts, SEMrush offers an all-in-one SEO platform for marketing professionals. You get much of the same functionality as Ahrefs, along with some additional capability. You can audit any site’s SEO performance and analyze competitors’ strategies and backlink profiles, in addition to tracking your own keyword ranking. One useful feature is the ability to see keyword data which is censored by Google and normally not available. SEMrush also includes features to support PPC and social media campaigns. These and other features make SEMrush suitable for SEO professionals.
Complementing SEO tools, BuzzSumo provides you with the ability to analyze the performance of your social media campaigns. You can use it to identify which topics are trending so that you can create content which generates likes, follows and shares. You can use advanced analytics tools to gather valuable information, such as which formats are popular with your target market and what content is working for your competitors. You can also identify influencers in your market and track comments on your posts. BuzzSumo supports API development so that you can integrate it with other popular marketing apps.
Hotjar helps you improve the marketing impact of your website by optimizing your site’s design. You can track where users click on your site and record what they do while they’re browsing. You can also get input from your visitors by collecting feedback and taking surveys. Use Hotjar to gain insight into how visitors are experiencing your site so that you can provide a better user experience and generate more conversions and sales.
HubSpot helps simplify your workflow by providing a centralized platform for coordinating your marketing platforms. The HubSpot suite of tools allows you to create web pages, post blogs, manage your email marketing and run your social media campaigns. HubSpot also provides analytics tools to track performance and split-test campaigns. HubSpot’s marketing tools integrate with supporting tools for customer relationship management, sales and support.
Typeform helps you promote visitor engagement on your website with people-friendly forms and surveys. The forms and surveys keep users engaged by presenting questions dynamically one question at a time, with the option of including multimedia elements such as images and videos. You can use Typeform for purposes such as creating forms, quizzes, shopping assistants and feedback surveys.
PandaDoc supports your SaaS marketing efforts by helping you create and sign digital documents in order to close sales. You can use content blocks and fields to quickly create digital proposals, quotes and contracts. You can also collect electronic signatures and payments, accelerating the closing process.
Having the right marketing toolkit is just one step towards achieving your goals. In order to put your tools to use, you also need the right marketing strategy. SimpleTiger specializes in helping B2B SaaS providers scale up organic traffic by deploying customized SEO strategies targeting the optimal keywords for your market. Take a minute to fill out our short online form and schedule a discovery call to discuss how we can help you develop an SEO strategy to meet your marketing goals.
Sean is Chief Operating Officer at SimpleTiger, responsible for operations, process creation, team utilization and growth, as well as sometimes direct client consultation.
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