Segment Case Study - SimpleTiger

Segment Case Study

Learn the strategy we used to get Segment:

127%

Organic traffic increase to link building target pages in the first 2 months.

+1320

Total ranking position increase in the first 2 months.

14%

Increase in site-wide organic traffic in the first 2 months.

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Project Overview

Business

Segment is a customer data infrastructure that allows you to collect and route customer data to hundreds of different marketing, analytics, sales, and data warehousing tools.

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Problem

Though Segment had great year-over-year organic growth, it wasn't what they thought it should be and wanted us to look for opportunities for improvement.

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Solution

We were able to perform a deep dive through Segment's on-site content, blog content, and keyword targeting to ensure they were focusing on the parts of their site that drove the most traffic for them. We built a plan that their team could operate from for keyword targeting, content production, and technical best practices moving forward. Then we built links to the most important pages on their site from a traffic perspective.

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“SimpleTiger fits their services around your specific SEO needs. After working with them, I am confident in my own SEO knowledge and can help my team out for quick decisions and questions.”

Andy Jiang

Success Engineer

Segment

We performed detailed keyword research and on-page optimization, followed by link building and ongoing consulting to provide a 127% increase in organic traffic to integration pages within 2 months.

Andy Jiang

Success Engineer

Segment

127%

Organic traffic increase to link building target pages in the first 2 months.

+1320

Total ranking position increase in the first 2 months.

14%

Increase in site-wide organic traffic in the first 2 months.

Project Overview

Business

Segment is a customer data infrastructure that allows you to collect and route customer data to hundreds of different marketing, analytics, sales, and data warehousing tools.

Problem

Though Segment had great year-over-year organic growth, it wasn't what they thought it should be and wanted us to look for opportunities for improvement.

Solution

“SimpleTiger fits their services around your specific SEO needs. After working with them, I am confident in my own SEO knowledge and can help my team out for quick decisions and questions.”

Andy Jiang

Success Engineer

Segment

Process

In the initial weeks of the project we put together a deep plan for technical optimization updates, keyword targeting updates, content optimization, and site architecture changes that would allow better link equity flow to the most important pages on Segment’s site from a traffic perspective. We then built links to those important pages. The results came in quickly due to fast implementation of our recommendations and an aggressive link building budget.

Plan

Creative Direction

The planning phase of this project was aimed directly at giving the Segment development team, content team, and social team both immediate recommendations that they could get implemented to see immediate improvement but also a long-term plan that they could utilize for future updates and development for years to come - a blueprint to their success in search.

Production

Design

With the Segment team taking on all of the content production and optimization - utilizing our recommendations - we were able to focus all of our time and budget into link building after the initial plan was created for their team to operate against. We positioned all of our link building to the target integration pages that we saw were most influential in their overall search traffic growth.

Iteration

Development

After

Before

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Schedule a Discovery Call and see how we've helped hundreds of SaaS companies grow!

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Results

127%

Organic traffic increase to link building target pages in the first 2 months.

+1320

Total ranking position increase in the first 2 months.

14%

Increase in site-wide organic traffic in the first 2 months.

3.4

Average ranking position increase to integration pages in the first 2 months.

Segment

Conclusion Notes

Ready to get started?

Schedule a Discovery Call and see how we've helped hundreds of SaaS companies grow!

Schedule a Free Demo

Or learn more about our pricing.

FAQs

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