What is marketing automation? Understanding this powerful technology can enhance the efficiency of your content marketing strategy, saving you time while multiplying your leads and sales. In this post, we’ll cover:
Read on to learn what you need to know about marketing automation and how it can help you increase your traffic and improve your sales results.
Let’s start with a definition to answer the question, “What is marketing automation?” Marketing automation is the use of digital technology tools to automate routine marketing and sales tasks. Marketing automation tools save time by reducing and simplifying the steps needed to perform common marketing tasks. This increases efficiency by empowering you to get more done in less time, making it easier to scale up your results.
For example, one of the oldest and most basic types of marketing automation is sending out mass emails. In theory, if you wanted to email a marketing message to everyone on your company’s contact list, you could send out individual emails to each recipient. However, this would require you to manually create an email and enter contact information for each recipient, costing you a significant amount of time. You can speed up this process by simply creating one email and merging your contact database into the email’s recipient field. This enables you to efficiently communicate with a large number of contacts by investing a minimal amount of time and labor.
You can apply automation to virtually any task in marketing or sales which involves a series of routine, frequently repeated steps. Some common candidates for marketing automation include:
These tools can be used individually or in combination to increase your marketing efficiency and scale up your sales.
Customer relationship management tools help you automate functions associated with managing customer data. They let you:
Some CRM tools are standalone applications. Others come bundled with other marketing automation tools. CRM tools can be used in combination with any of the other marketing automation tools described here.
Social media marketing tools help you automate the process of managing your brand’s social media accounts. They assist you by letting you:
Some social media marketing automation tools are specifically designed for a particular platform such as Facebook. Others can be used to manage multiple platforms from a single interface.
Email marketing automation tools, also known as autoresponders, automate tasks associated with sending marketing emails to multiple recipients. They include features to assist with tasks such as:
Email marketing tools can be combined with CRM tools and other marketing tools. For example, you can use a CRM tool to identify which members of your contact list fit a specific marketing profile and then send a tailored email to that segment of your list.
SMS marketing lets you automate text marketing messages you send to your contacts’ smarpthones. They assist you with tasks such as:
SMS marketing tools can be device-specific. For instance, some tools are designed for iPhones or Androids. When using an SMS marketing tool, make sure it supports the devices your target audience uses.
In addition to the individual tool categories described above, there are also all-in-one marketing automation platforms. These provide a single interface for:
Integrated marketing platforms can also help sync data from your CRM database across all your marketing tools for a more comprehensive view of your campaigns and customers.
Each type of marketing automation tool offers its own particular benefits, but in general, these can be grouped into a few major categories:
Together, these benefits translate into increased efficiency which lowers costs and increases revenue. Marketing automation tools allow you to reach a larger number of prospects and engage them more effectively for higher sales revenue at a better return on investment.
Effective use of automation can save you time and money while increasing your efficiency and allowing you generate more results from your marketing investment. To optimize the results you get from marketing automation tools, you need to combine them with a winning marketing strategy. SimpleTiger specializes in helping B2B SaaS providers develop SEO marketing strategies which deliver increased organic traffic, translating into more customers and sales. If you’re looking for ways to scale up your traffic, take a few minutes to fill out our easy online form and schedule a discovery call to discuss how we can help you improve your SEO performance and get more SaaS customers.
Sean is Chief Operating Officer at SimpleTiger, responsible for operations, process creation, team utilization and growth, as well as sometimes direct client consultation.
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