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Competitive PPC Analysis: How To Outsmart Your Competition
Competitive PPC Analysis: How To Outsmart Your Competition
Ian Killgore
Ian Killgore
Paid Media
17
min read

Competitive PPC Analysis: How To Outsmart Your Competition

Learn how to identify your SaaS business's key challenges and opportunities in pay-per-click advertising with competitive PPC analysis.

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B2B SaaS Meaning & 5 Top B2B SaaS Companies
B2B SaaS Meaning & 5 Top B2B SaaS Companies
Bella Ranta
Bella Ranta
SaaS Marketing & Growth
12
min read

B2B SaaS Meaning & 5 Top B2B SaaS Companies

In this article, we explain the nuanced advantages of B2B SaaS and what makes B2B SaaS unique, as well as show examples of some of the best B2B SaaS companies in the world. We also go through some future trends for B2B SaaS as we see them and how to market a B2B SaaS company.

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How To Close Organic Leads: A Quick Guide for SaaS Sales Teams
How To Close Organic Leads: A Quick Guide for SaaS Sales Teams
Sean Smith
Sean Smith
SaaS Marketing & Growth
min read

How To Close Organic Leads: A Quick Guide for SaaS Sales Teams

In this guide, we'll help you through the process of closing organic leads and boosting your conversion rate within your B2B SaaS sales team.

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5 Elements of an Effective Content Strategy
5 Elements of an Effective Content Strategy
Caitlin Schubert
Caitlin Schubert
Content
min read

5 Elements of an Effective Content Strategy

Creating an effective content strategy involves defining a style, researching your audience, and streamlining production efforts.

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How to Identify Your Target Audience in 2023: A 5-Step Guide
How to Identify Your Target Audience in 2023: A 5-Step Guide
Sean Smith
Sean Smith
Content
min read

How to Identify Your Target Audience in 2023: A 5-Step Guide

A convenient way to sum up your target audience’s characteristics is to create a buyer profile persona and give it a name representing your ideal buyer.

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Optimize Your Website Architecture to Boost Your SEO
Optimize Your Website Architecture to Boost Your SEO
Sean Smith
Sean Smith
SEO
min read

Optimize Your Website Architecture to Boost Your SEO

Website architecture is a key component of an effective SEO strategy. However, it’s easy to overlook.

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What is SaaS Marketing & Why is it Different?
What is SaaS Marketing & Why is it Different?
Sean Smith
Sean Smith
SaaS Marketing & Growth
min read

What is SaaS Marketing & Why is it Different?

Successfully selling software as a service takes a specialized type of marketing strategy.

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How to Manage Your SaaS Content Production
How to Manage Your SaaS Content Production
Sean Smith
Sean Smith
Content
min read

How to Manage Your SaaS Content Production

When producing a SaaS product, the idea is that over time you'll be able to create it in a more cost-effective manner.

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SimpleTigerSimpleTiger
How to Build a Content Strategy For Your SaaS Company
How to Build a Content Strategy For Your SaaS Company
Sean Smith
Sean Smith
Content
min read

How to Build a Content Strategy For Your SaaS Company

An audience-first approach gives you data to create your reader personas and define their pain points.

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6 Work From Home Tips & Tricks
6 Work From Home Tips & Tricks
Sean Smith
Sean Smith
SaaS Marketing & Growth
min read

6 Work From Home Tips & Tricks

Remote work is becoming more and more prevalent. Workers today want more flexibility in their lives.

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Strategic SEO Link Building Decisions You Need to Make
Strategic SEO Link Building Decisions You Need to Make
Sean Smith
Sean Smith
SEO
min read

Strategic SEO Link Building Decisions You Need to Make

You know how important links are. As one of the most important factors in Google’s ranking algorithm

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What's in a Link? The Power of Link Juice
What's in a Link? The Power of Link Juice
Sean Smith
Sean Smith
SEO
min read

What's in a Link? The Power of Link Juice

Link juice might sound like something you can order off the drinks section of a menu, but in the online world it’s so much more than that.

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How Local Links Will Affect Your Search Rankings
How Local Links Will Affect Your Search Rankings
Sean Smith
Sean Smith
SEO
min read

How Local Links Will Affect Your Search Rankings

If you’ve ever used Google to search for a restaurant to grab dinner at or a nearby plumber to come and fix your kitchen sink, you’re not alone.

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How to Guest Post (And Mistakes to Avoid)
How to Guest Post (And Mistakes to Avoid)
Sean Smith
Sean Smith
Content
min read

How to Guest Post (And Mistakes to Avoid)

There was a time when guest blogging was a taboo phrase. After a surge of short, spammy

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Is Link Bait Right For Me?: A Definitive Analysis
Is Link Bait Right For Me?: A Definitive Analysis
Caitlin Schubert
Caitlin Schubert
SEO
min read

Is Link Bait Right For Me?: A Definitive Analysis

All of these descriptions sound better than link bait. Yet when web content writers and digital marketers meet at coffee shops

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Get The Latest Content Straight In Your Inbox!

Learn how to market your SaaS business using the same strategies and tactics we use for our clients.

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SimpleTiger

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Check Out Our
‍Industry-Leading Guides!

PPC for Beginners: The Ultimate Pay-Per-Click Guide for 2025

PPC for Beginners: The Ultimate Pay-Per-Click Guide for 2025

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SaaS Content Marketing: The Definitive 7-Step Guide for 2025

SaaS Content Marketing: The Definitive 7-Step Guide for 2025

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SEO ROI in 2025: The Ultimate Guide & Calculator

SEO ROI in 2025: The Ultimate Guide & Calculator

Read The Guide
SaaS SEO: A Clear Plan You Can Actually Follow in 2025

SaaS SEO: A Clear Plan You Can Actually Follow in 2025

Read The Guide
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