Segment

We performed detailed keyword research and on-page optimization, followed by link building and ongoing consulting to provide a 127% increase in organic traffic to integration pages within 2 months.

Opening quotation marksClosing quotation marks
Andy Jiang
Success Engineer
at
Segment
Andy Jiang
SimpleTiger
Play button
Segment
127%

Organic traffic increase to link building target pages in the first 2 months.

+1320

Total ranking position increase in the first 2 months.

14%

Increase in site-wide organic traffic in the first 2 months.

Project Overview

Magnifier illustration

Business

Segment is a customer data infrastructure that allows you to collect and route customer data to hundreds of different marketing, analytics, sales, and data warehousing tools.

Circle scribble

Problem

Though Segment had great year-over-year organic growth, it wasn't what they thought it should be and wanted us to look for opportunities for improvement.

Lightbulb illustration

Solution

We were able to perform a deep dive through Segment's on-site content, blog content, and keyword targeting to ensure they were focusing on the parts of their site that drove the most traffic for them. We built a plan that their team could operate from for keyword targeting, content production, and technical best practices moving forward. Then we built links to the most important pages on their site from a traffic perspective.

Segment

“SimpleTiger fits their services around your specific SEO needs. After working with them, I am confident in my own SEO knowledge and can help my team out for quick decisions and questions.”

Andy Jiang
Andy Jiang
Success Engineer
at
Segment

After

Segment

Before

Segment

Process

In the initial weeks of the project we put together a deep plan for technical optimization updates, keyword targeting updates, content optimization, and site architecture changes that would allow better link equity flow to the most important pages on Segment’s site from a traffic perspective. We then built links to those important pages. The results came in quickly due to fast implementation of our recommendations and an aggressive link building budget.

Scratches illustration
01

Plan

Creative Direction

The planning phase of this project was aimed directly at giving the Segment development team, content team, and social team both immediate recommendations that they could get implemented to see immediate improvement but also a long-term plan that they could utilize for future updates and development for years to come - a blueprint to their success in search.

02

Production

Design

With the Segment team taking on all of the content production and optimization - utilizing our recommendations - we were able to focus all of our time and budget into link building after the initial plan was created for their team to operate against. We positioned all of our link building to the target integration pages that we saw were most influential in their overall search traffic growth.

03

Iteration

Development

The planning phase of this project was aimed directly at giving the Segment development team, content team, and social team both immediate recommendations that they could get implemented to see immediate improvement but also a long-term plan that they could utilize for future updates and development for years to come - a blueprint to their success in search.

Ready to get started?

Schedule a Discovery Call with us below and we'll see if there's a good fit!

Schedule a Free Demo
Or learn more about our pricing.
SimpleTiger
SimpleTiger

Results

127%

Organic traffic increase to link building target pages in the first 2 months.

+1320

Total ranking position increase in the first 2 months.

14%

Increase in site-wide organic traffic in the first 2 months.

3.4

Average ranking position increase to integration pages in the first 2 months.

at
Segment

Conclusion Notes

SimpleTiger

Ready to get started?

Schedule a Discovery Call with us below and we'll see if there's a good fit!

Schedule a Free Demo
Or learn more about our pricing.
SimpleTiger
SimpleTiger

FAQs

No items found.

Related Case Studies

JotForm

We cleaned up technical issues and used high authority link building to get JotForm links on Inc.com, The Huffington Post, Business.com, Digital Journal, and Forbes, which helped their main keyword rank #1 in 2 months.

#1

Ranking for primary target keyword in 2 months.

597%

Increase in organic traffic to the primary page target in 2 months.

Read Case study
Bidsketch

We used keyword research and content production, mainly ebooks and blog content, to increase conversions to Bidsketch's email list by 120% from organic traffic in 6 months.

52%

Improvement in organic traffic in 6 months, from 171,000 visitors to 256,000 visitors.

120%

Increase in total conversions from organic traffic to the email list in 6 months.

Read Case study