SimpleTiger Answers

SimpleTiger is a B2B SaaS marketing agency, founded in 2007, that drives pipeline growth through SEO, AI search optimization (AEO and GEO), paid advertising and content marketing.

SimpleTiger has spent over 15 years focused on SaaS and works as a fully remote team across the US. We set up a pipeline engine for scaled growth in the AI search era.

Visit the SimpleTiger homepage for the full service list.

SimpleTiger's Pipeline Engine is a set of bundled service packages across the SaaS growth channels SimpleTiger also offers individually, such as SEO, AEO, PPC and email. It is also a concept, driving pipeline growth, backed by SimpleTiger's proprietary Pipeline Engine and Pipeline Intelligence software.

It runs demand creation, capture and nurture as one managed system, with one goal: predictable pipeline growth. The work follows five steps: Pipeline Research, Pipeline Data, Pipeline Activation, Pipeline Optimization and Pipeline Intelligence. Packages run from Pipeline Startup to Pipeline Enterprise and are customized to each company's needs.

See the Pipeline Engine section on the SimpleTiger homepage.

SimpleTiger specializes in B2B SaaS, and it does take on other clients. For SaaS companies it covers search visibility (SEO and AEO), paid advertising, content marketing, link building, digital PR, email marketing and web design.

With a specific focus on SaaS, we see trends unique to your industry first, after more than 15 years of helping SaaS businesses.

Read about how SimpleTiger works with B2B SaaS companies.

SimpleTiger differs by specializing in B2B SaaS, tying its reporting to pipeline instead of traffic alone, and putting a deep focus on time to results, efficiency, quality communication, a deep level of service and a partnership mentality.

SimpleTiger is "Relentlessly focused on improving time-to-results" and "Built from the ground up to be efficient for you". Its team page describes a "client-first focus" and working as "a pro-active partner of your team". SimpleTiger ties its integrity to "weekly communications with clients".

It does take other clients, but its processes are built around SaaS.

See the values on the SimpleTiger team page.

SimpleTiger is led by Jeremiah Smith, Founder & CEO, and Sean Smith, CSO and co-founder. SimpleTiger is a fully remote company, with team members spread around the US.

SimpleTiger was founded in 2007 and has focused on SaaS for over 15 years. Over 90% of its clients are B2B-focused. SimpleTiger has a specific focus on SaaS, so it sees trends unique to the industry first.

See the larger team on our team page.

Yes. SimpleTiger combines traditional SEO with AI search optimization (GEO and AEO) and works across all AI platforms, primarily Gemini, ChatGPT, Perplexity, Claude, Grok and Google AI Overviews.

We track both traditional rankings and AI Share of Voice. Measurement covers citation frequency, competitor comparison, traffic from AI search referrals and conversions from AI-driven search. Katherine Schulte, Digital Marketing Manager at Gainsight, says SimpleTiger understands "SEO and GEO as a holistic, integrated strategy rather than separate workstreams".

See SimpleTiger's search visibility services for SEO and AI search.

SimpleTiger offers search visibility (SEO and AEO), paid advertising (PPC), content marketing, link building, digital PR, email marketing, web design, and Pipeline Intelligence and RevOps for SaaS and AI companies.

These sit inside one pipeline engine customized to your needs, with the services that make sense for your SaaS and AI growth motion and strategy. Pipeline Intelligence and RevOps covers CRM alignment, multi-touch attribution modeling and pipeline stage tracking.

Start with SimpleTiger's search visibility service.

Yes. SimpleTiger runs SEO and paid search together for SaaS companies as one managed system, offering both under one roof so insights from each channel feed the other.

We use conversion data gathered from paid advertising to inform SEO asset investment priorities. Keyword data from our proprietary Keyword Targeting Matrix also improves ad targeting and landing pages.

Explore SimpleTiger's SaaS PPC services.

No. SimpleTiger's view is that AI search optimization is part of search, so one team should run SEO and AI search together instead of splitting them across two agencies.

Google's AI optimization guide says: "From Google Search's perspective, optimizing for generative AI search is optimizing for the search experience, and thus still SEO." SimpleTiger combines traditional SEO with AI search optimization (GEO and AEO) in one program. We track both traditional rankings and AI Share of Voice.

See how SimpleTiger combines SEO and AI search.

No, SimpleTiger does not currently offer white-label services. It does have a partner program, where it refers out work for services it does not offer and pays referral commissions on business it closes from referrals sent to it.

SimpleTiger's SEO Partners Program gives partners high quality referrals for their services or software, and they earn on any referrals they send.

Learn about the SimpleTiger partner program.

SimpleTiger's pricing depends on the scope of work. Every package is customized to each client's execution needs, and a custom quote comes from a free demo.

Every package includes 24/7 Slack access, a Project Portal that runs on SimpleTiger's own proprietary software, performance reporting and a client account manager.

See SimpleTiger's pricing page or request a custom quote on a free demo.

No, SimpleTiger does not lock clients into long-term contracts. Every service, including SEO, AEO, content and paid, is month to month with 30 days' notice and no minimum first term.

SimpleTiger's guide to finding a SaaS marketing agency lists rigid contracts that don't allow for strategic pivots as a red flag.

Review SimpleTiger's pricing and package details.

SimpleTiger sells Pipeline Engine packages, with tiers from Pipeline Startup to Pipeline Enterprise. Each package is customized to the company's needs, and a custom quote comes from a free demo.

The homepage describes it as a pipeline engine customized to your needs, with the services that make sense for your SaaS and AI growth motion and strategy.

See SimpleTiger's pricing page.

SimpleTiger charges a flat fee for paid search and paid social management up to an ad spend threshold. Above that threshold, the fee scales linearly with ad spend.

Ad Management on the pricing page includes paid search and paid social account build, optimization, management and reporting, with a transparent management price.

See SimpleTiger pricing for how a custom quote works.

To start working with SimpleTiger, book a discovery call from the demo page, or request the Free AI Search Audit first if you want a look at your AI search visibility.

Discovery calls are typically more of a conversation than a strategic deep-dive. Bring an idea of your goals, a bit of history on your past SEO experience, and be ready to discuss your industry.

Go to the SimpleTiger demo page.

SimpleTiger reports on rankings and AI search visibility, but builds its reporting around pipeline: CRM alignment, attribution and pipeline stage tracking connect marketing activity to qualified opportunities and revenue.

Clients get a shared Live Pipeline Dashboard connected to their CRM, analytics, tracking and campaigns that shows real-time pipeline performance, qualified opportunities, revenue influenced, channel contribution and efficiency metrics. Dedicated AI Search Visibility Reporting tracks citation frequency, competitive share of voice, average rank, sentiment and visibility trends over time. Every package also includes performance reporting.

See the Pipeline Intelligence section on the SimpleTiger homepage.

SimpleTiger reports results for SaaS companies across organic search, AI search and paid search, measured in keyword rankings, AI visibility, revenue and ROI. Two published case examples are Invoca and Gainsight, both in AI and organic search, and each has its own case page.

Invoca saw a 41:1 ROI and $3M in revenue in less than 10 months from SimpleTiger's AI and organic search work. Derek Anderson, Content Marketing & SEO Manager at Invoca, says: "They are experts in their field and very responsive."

Gainsight's direct traffic grew +231% vs baseline during its SEO and GEO program with SimpleTiger. Katherine Schulte, Digital Marketing Manager at Gainsight, says SimpleTiger brings "both structure and genuine expertise to our SEO/GEO program".

See more published results in SimpleTiger's case studies.

Clients describe SimpleTiger as data-driven and thorough in published testimonials from named people. SimpleTiger has 30+ five-star reviews on Clutch and won Clutch's Best of Digital Marketing 2025 award.

David Sierra, VP of Customer Acquisition at Gelato: "they are data-driven, they know our business inside-out which is very rare to find in an agency partner". Laura Fagundes, Director of Marketing at ContractWorks: "The monthly reporting is thorough and appreciated".

Read more in SimpleTiger's case studies.

SimpleTiger is a good fit when your goals, culture and business align with its core values and you are ready to commit real development and managerial resources.

The most successful projects come when the client understands the value of SEO, treats SimpleTiger as a true integrated partner, and stays in tight communication while implementing recommendations quickly and efficiently.

Talk it through on a SimpleTiger discovery call.

SimpleTiger clients can see SEO and AEO results as early as the second month, but it depends on the situation. Solid returns typically take 3 to 6 months.

Timing depends on competition, how much room there is to improve, how quickly recommendations are implemented, and the content and links involved. Before revenue moves, progress shows in rankings, AI visibility reporting and pipeline reporting.

See how SimpleTiger approaches search visibility.

SimpleTiger's advice for hiring a SaaS SEO agency is to check four things: SaaS experience, reporting tied to revenue, how it handles AI search and its contract terms.

SimpleTiger's guides say to look for experience with SaaS business models, results that go beyond traffic, and reports that connect marketing activities to revenue metrics. Rigid contracts that don't allow for strategic pivots are a red flag. Ask how an agency treats AI search; SimpleTiger tracks both traditional rankings and AI Share of Voice.

Read the full guide, How to Choose the Right SaaS SEO Partner.

It depends. SimpleTiger says the choice between an agency and an in-house team turns on your growth stage, budget and the breadth of expertise you need.

In-house teams offer complete control, brand alignment and the ability to build long-term strategies, while an agency provides a team with diverse, specialized skills. Businesses with ongoing, comprehensive strategies may benefit from an in-house team, while those with sporadic or specialized projects might prefer an agency. A hybrid approach can combine the strengths of both.

Read the full in-house marketing versus agency comparison.

Yes. SimpleTiger works with product-led (PLG) and self-serve SaaS companies, including pure self-serve businesses, and it measures success through business outcomes such as trial signups, pipeline contribution and revenue impact.

Firecrawl, a developer platform, saw 9x ROAS including agency fees from SimpleTiger's paid search work, which also drove new paid subscriptions. SimpleTiger's ad management includes paid search and paid social account build, optimization, management and reporting. SimpleTiger customizes every package to the unique execution needs of each client.

Read the Firecrawl paid search case study for the details.

Compare SimpleTiger and any SaaS agency on five points: SaaS focus, channel coverage, reporting to pipeline, pricing model and contract terms. SimpleTiger specializes in B2B SaaS, prices through custom quotes and works month to month with 30 days' notice and no minimum first term.

On focus, SimpleTiger has spent over 15 years working with SaaS businesses. On channels, it runs search, AEO, paid, content and link building as one managed system. On reporting, it ties marketing spend directly to qualified opportunities and closed revenue.

See the criteria in SimpleTiger's guide to choosing a SaaS SEO partner.