9 Best PPC Agencies for B2B SaaS

How We Picked These SaaS PPC Agencies

We read each agency's own service pages and case studies in October 2026, and re-checked them on October 29, 2026. Every agency here sells paid acquisition and shows public evidence of software or B2B tech clients.

We compared operating scope, buyer fit, implementation responsibilities, and the limits of each example. Treat agency-reported results as that client's outcome.

We publish this post and sell paid search, so we list ourselves first. The order of the other eight reflects SaaS focus and published paid search evidence.

The Shortlist

1. SimpleTiger
2. Hey Digital
3. Powered by Search
4. Directive
5. Kalungi
6. InterTeam
7. Midsummer Agency
8. Single Grain
9. Impactable

SimpleTiger: The Best Choice for SaaS PPC Inside One Pipeline Engine

We link traditional organic SEO and AI search into one cohesive SaaS pipeline engine that drives predictable revenue growth at scale. PPC plugs into the same engine. Paid, organic, and AI search data inform each other and tie to pipeline.

We specialize in B2B SaaS, and we've done SaaS marketing for 15+ years, since 2006. We design, install, and operate your Pipeline Engine. Demand creation, capture, and nurture run as one managed system.

Our Keyword Targeting Matrix guides ad targeting and landing pages. Paid conversion data then shapes SEO priorities, as our pricing FAQ describes.

Pipeline Intelligence shows what each channel contributes to revenue. It reports pipeline influenced by channel, revenue attribution and CAC by channel, AI search share of voice, and conversion rate by funnel stage. It connects to HubSpot, Salesforce, GA4, Google Search Console, and Google Ads, and you see it all in a Live Pipeline Dashboard.

You can start with paid search alone. Our paid search service covers keyword research, account builds, ongoing management, conversion tracking, live reporting, and landing pages. Every service is month to month, with 30 days' notice. The Pipeline Startup package covers SEO and GEO/AEO, and larger packages add paid media. We fit SaaS teams that want paid search tied to pipeline and run alongside SEO and AI search.

Our Firecrawl case study documents the developer data platform's inaugural PPC launch on Google Ads. The results panel reports 9X ROAS including agency fees, 1,400+ new paid subscriptions in one quarter, and $672,000 new ARR generated in one quarter. It also reports a 35.2% trial-to-subscription rate from ads.

Treat these as Firecrawl's paid search outcome. Your account will differ, and new ARR isn't cash collected in the quarter.

The organic and AI search side of the engine has published results too. Our Gainsight case study reports "#1 In AI Search across 459 tracked customer-success competitors." Our Invoca case study reports "$3M in revenue in less than 10 months through AI & organic search."

Clients rate us 4.9/5 on Clutch with 30+ reviews.

Hey Digital: Search, Social, and Display as One System

Hey Digital says on its PPC page that it runs paid search, paid social, and display as a single system for B2B SaaS. It covers strategy, creative, execution, and CRM-connected reporting, and says its team has worked on 200+ SaaS accounts.

Its Toggl case study describes a rebuild after a narrow Google Search setup. The work tightened audience segmentation, refreshed creative, and expanded into LinkedIn, Reddit, and YouTube.

Hey Digital fits SaaS teams that want paid channels run together. Ask how search results are reported apart from social.

Powered by Search: Paid Media for Complex B2B Sales

Powered by Search covers paid media, paid social, and paid search for B2B companies on its paid ads page. Its iWave case applies its Predictable Growth Methodology to scale MQLs, SQLs, and pipeline revenue.

Its fitness SaaS case covers customer exclusions, negative keywords, targeting changes, and restructured social campaigns.

It fits teams with an existing account to restructure. Ask what it would keep as well as what it would change.

Directive: Paid Media and RevOps Together

Directive positions itself as a PPC agency for B2B and lists technology as a vertical. Its capabilities include paid media and revenue operations that align marketing, sales, and data systems.

Filter its case studies by SaaS and other software categories to find clients like yours.

Directive fits B2B tech teams that want campaign work and RevOps in one engagement. Ask which team owns your CRM changes.

Kalungi: Paid Media Tied to SaaS GTM

Kalungi built its paid media page for B2B SaaS. It says it feeds closed-won data back into Google and LinkedIn, and builds HubSpot nurture and landing pages for paid traffic.

Kalungi also sells fractional CMO leadership and says it treats paid media as “the distribution layer for your entire GTM strategy.” Ask whether you can buy paid media on its own.

InterTeam: Connected Paid Acquisition

InterTeam published a Pimly case study on a Salesforce-native product information platform. The work included search campaigns on product and competitor intent, guides, Unbounce landing pages, LinkedIn campaigns, and retargeting.

InterTeam fits teams whose paid search problem includes the offer and the landing page. The case reports combined program results, so don't read them as Google Ads alone.

Midsummer Agency: CRM-Connected Qualification

Midsummer Agency published a SaaS case on a purchasing software company with costly traffic, low search volume, and gaps in tracking. The agency says it implemented HubSpot, tracked lead lifecycles, and rebuilt Google Ads around clearer qualification.

The client is unnamed, so ask for a reference or a redacted walkthrough. Confirm whether CRM setup is in scope or only campaign management.

Single Grain: CRM-Synced Paid Search

Single Grain covers Google, Bing, and Amazon on its B2B paid search page. It connects ad platforms to your CRM with Offline Conversion Tracking and Enhanced Conversions, and aligns campaigns to SQLs and revenue.

Single Grain serves SaaS alongside ecommerce, education, and crypto. Ask who on the proposed team works only on SaaS.

Impactable: LinkedIn First, Search Alongside

Impactable is a LinkedIn Marketing Partner and Google Ads partner for B2B. It runs B2B paid search alongside LinkedIn as one motion.

Its homepage features a Lacework case that LinkedIn published. Impactable fits teams where LinkedIn is the main channel. Ask how search spend and results are reported apart from LinkedIn.

Define the Outcome Your Agency Will Optimize

Start with your conversion definitions. For a trial product, split signup, activation, paid subscription, and expansion. For a sales-led product, split form fill, attended demo, and accepted opportunity.

Name one owner for the bidding signal, and have RevOps sign off on its definition. Choose the signal by volume and lag, because a rare or slow outcome can't steer bidding.

Ask each agency for its optimization signal and fallback plan. If the final outcome is too slow or sparse, it should name the earlier event it would use and how it would test it.

Report brand and nonbrand demand separately. Brand demand can hide weak acquisition.

Keep expansion revenue out of new-customer acquisition reports, so your return reflects new customers only.

Test the Click-to-Revenue Connection

"CRM integration included" needs an acceptance test. Have the agency and your RevOps owner trace a test record from ad click to lead, opportunity, and closed-won. Use a test environment so fake revenue never reaches bidding or board reports.

Add negative tests: a duplicate submission, an existing customer, a rejected lead, and a stage reversal. Your data owner signs off before imported outcomes guide bidding.

For long sales cycles, inspect an approved past closed-won record. A new test lead can't produce real revenue yet.

Assign Landing Page and Creative Owners

Ask what happens when a test needs dev work your team can't schedule. Get the answer before you sign.

Compare the Total Cost of the Work

Have each finalist fill in the same worksheet with quoted amounts. Leave unknowns marked as unknown.

Compare setup costs and monthly costs separately. Ask for a second quote at your planned higher spend with the same production assumptions.

For our current packages, see SimpleTiger pricing.

When to Wait Before Hiring

Hold off on full campaign management if you can't name your buyer, explain your offer, or route a lead reliably. An agency can fix those foundations, but the scope should say so.

To check your foundations, use our PPC readiness checklist. For channel basics, read our SaaS PPC guide.

Bring one real funnel example to your shortlist calls and ask each finalist to work the same problem. For SaaS execution from build through reporting, review us as a SaaS PPC agency.

If you add SEO and AI search later, we run them in the same pipeline engine as your paid search. To compare options first, read our B2B SaaS SEO agency shortlist.