The Pipeline Engine for B2B SaaS in the AI Search Era

Search evolved. Your pipeline is next.
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We design, install and operate your entire pipeline engine, so the channels that create, capture and nurture demand run as one managed system built for predictable pipeline growth.

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Rated 4.9/5 with 30+ Reviews on Clutch

Trusted by fast-growing B2B SaaS companies like Gainsight, Firecrawl, Jotform, Invoca & more:

Is your pipeline run by channels that don't talk to each other?

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Your buyers haven't stopped searching. They've stopped searching the way they used to, and separate channels can't keep up.

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Separate data

Every channel keeps its own numbers, so each one guesses about the others and budget is applied without confidence.

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Discovery moved

Buyers now research in AI answers as well as Google. That makes visibility a total search problem, across traditional and AI search.

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Gaps between stages

Buyers who find you but aren't ready to buy drift away when nothing is set up to bring them back.

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No line to revenue

Traffic goes up, leadership asks what it produced, and nobody can show which channel created qualified pipeline.

The Pipeline Engine

Built for all three stages of the buyer journey

We design, install and operate your pipeline engine for the AI search era, with Pipeline Intelligence tying every stage to revenue.

Every process, tool and team member is focused on SaaS growth, backed by 15+ Years in B2B SaaS Marketing.

Stage 1: Demand Creation

Get found and cited where your buyers research

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We build the presence that puts your brand in front of buyers in Google, AI Overviews, ChatGPT, Perplexity and paid channels, before they ever visit your website.

Our 6-Part Search Visibility Framework

01

Pipeline Intelligence

Map the queries, content gaps and AI citation opportunities across Google, AI platforms and competitors.

02

Technical Foundation

Make your site crawlable, structured and citable for search engines and AI models.

03

Content Engine

Create content that ranks in search and earns citations in AI answers.

04

Authority Building

Earn links and brand mentions that build domain authority and AI citation signals.

05

AI Search Optimization

Grow your presence and share of voice across ChatGPT, Perplexity, Google AI Overviews and Gemini.

06

Pipeline Attribution

Tie every activity to qualified opportunities and revenue.

The deeper dive

Inside Demand Creation

Search visibility and AI discovery

SEO plus research into the prompts your buyers use in AI tools, including the ones that surface your competitors instead of you.

Content authority

Guides, research and comparison content built on unique data and expert perspective, structured to rank and to be cited by AI.

Link building and digital PR

Links and brand mentions in authoritative publications, the citation signals search engines and AI platforms draw on.

Paid amplification

Paid social campaigns on LinkedIn, Facebook and X that generate demand through awareness channels targeting your ICP.

Katherine Schulte
Katherine Schulte
Digital Marketing Manager
at
Gainsight

SimpleTiger brings both structure and genuine expertise to our SEO/GEO program. What sets them apart is their understanding of SEO and GEO as a holistic, integrated strategy rather than separate workstreams, and that's a big reason we partner with them. They proactively introduced GEO tracking, delivered a dedicated prompts framework for monitoring our AI search presence against competitors, and keep us up to date with the latest AI trends and best practices. We're seeing meaningful growth in both traditional and AI-driven search, and SimpleTiger has been central to that.

Derek Andersen
Derek Andersen
Content Marketing & SEO Manager
at
Invoca

They are very cutting-edge — they were extremely quick to identify best practices for LLM and AI search… Their proprietary reporting tool to measure AI search visibility has helped us secure a huge competitive advantage.

Stage 2: Demand Capture

Be there the moment buyers are ready to compare

We capture the demand we create, turning visibility into demos, trials and qualified opportunities with paid spend concentrated on high-commercial-intent queries, optimized conversion paths and GEO work that earns AI citations to boost paid performance.

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High-intent search and commercial pages

Feature, use case, integration, alternative and competitor pages for buyers actively evaluating solutions.

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Paid search

Google Ads built around high-intent keywords, with an activation plan that moves from learning to scaling to optimizing acquisition costs.

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Conversion-optimized pages

Webflow pages designed to turn the traffic you earn and buy into demos and trials, structured for search engines and AI crawlers.

Paid search result

Firecrawl: 9X ROAS including agency fees and $672,000 new ARR generated in one quarter from PPC.

Read the Firecrawl case study
Stage 3: Demand Nurture

Bring back the buyers who aren't ready today

We nurture prospects who aren't ready to buy yet with lifecycle email, remarketing and content that moves buyers through evaluation, connected to your pipeline data and attributed to qualified opportunities and revenue.

Lifecycle email

Sequences for acquisition, trial activation, retention and expansion, plus re-engagement campaigns for stalled opportunities.

Remarketing

Ads that keep you visible to people who already know you while they compare options.

Lifecycle content

Content matched to where each prospect is in the buying journey, from evaluation to decision.

How it all connects

Four channels, one system

SEO, PPC, content and AI search visibility run from one set of data, so what each channel learns feeds the others, and Pipeline Intelligence connects every channel to qualified opportunities. Our proprietary Keyword Targeting Matrix evaluates opportunities on commercial intent and conversion potential, beyond search volume.

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SEO

Commercial-intent content on your highest-converting keywords.

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PPC

Conversion data that informs organic priorities, with higher quality scores and lower CPCs as the goal.

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Content

Assets that rank in Google, get cited by AI and support paid landing pages.

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AI search visibility

Citation signals that support organic and paid performance across every channel.

How we prove it: Pipeline Intelligence

Pipeline influenced by channel

Qualified opportunities and revenue by channel and content asset.

Revenue attribution and CAC by channel

Cost per qualified opportunity and CAC by channel.

AI search share of voice

How often AI tools recommend you relative to your competitors.

Conversion rate by funnel stage

Where buyers drop off between visit, lead, opportunity and revenue.

We connect to your HubSpot, Salesforce, GA4, Google Search Console, Google Ads and entire marketing stack for a unified view in your Live Pipeline Dashboard.

See what one connected system would look like for your pipeline growth.

SimpleTiger
SimpleTiger
Results

Published results from our clients

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Organic and AI search

Invoca

$3M

in revenue in less than 10 months through AI & organic search.

22.5%

share of voice in AI search, leading all competitors in their category.

"They are experts in their field and very responsive." Derek Andersen, Invoca

SEO and GEO

Gainsight

#1

In AI Search across 459 tracked customer-success competitors.

+231%

Direct traffic growth vs baseline with 49.8% AI conversion rate.

"SimpleTiger brings both structure and genuine expertise to our SEO/GEO program." Katherine Schulte, Gainsight

Paid search

Firecrawl

9X

ROAS including agency fees.

1,400+

new paid subscriptions in one quarter.

$672,000

new ARR generated in one quarter.

35.2%

trial-to-subscription rate from ads.

From its inaugural PPC launch on Google Ads.

How we install your Pipeline Engine

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A structured path from first conversation to continuous, optimized pipeline growth, adapted to your needs as you scale.

01

Custom Opportunity Assessment

We analyze your market position, AI search visibility and competitive landscape, then walk you through our findings and the package we recommend.

02

Month 1: Foundation and Strategy

Kickoff and intake, account setup, strategy creation and delivery, and tracking and reporting setup.

03

Month 2: Execution and Iteration

Execution kickoff, ongoing strategic guidance, and monitoring and optimization.

04

Month 3 onward: Growth and Optimization

Continuous execution and feedback, proactive strategic guidance, and sustained tracking and optimization.

Ready to build your pipeline engine?

SimpleTiger
SimpleTiger

Your dedicated B2B SaaS growth team

A strategy-led, proactive client experience every step of the way. Month to month on every service, with 30 days' notice and no minimum first term.

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24/7 Slack access

Work with your growth team in Slack, as an extension of your team.

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Proprietary Project Portal

Track every action and find every deliverable in our client portal.

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Performance reporting

Reporting on the metrics that matter to pipeline, across every channel in your plan, including AI search visibility tracking.

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Client account manager

A client account manager on every package.

Pipeline Packages

Packages built to install and scale your pipeline engine, from Pipeline Startup to Pipeline Enterprise. Compare them on our pricing page, or get a custom quote on a free demo.

Pipeline Engine FAQs

What is SimpleTiger's Pipeline Engine?

Which channels can a Pipeline Engine include?

Do I need every channel to start?

How long until a Pipeline Engine shows results?

How do you measure success?

Do you require a long-term contract?

How much does a Pipeline Engine cost?

Ready to build your Pipeline Engine?

Book a strategy call and we'll build your custom Opportunity Assessment, covering where your brand shows up in search and AI tools, how you compare to competitors, and where we'd start.

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SimpleTiger
SimpleTiger

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