Content marketing tools can make your SEO campaigns more manageable, more productive and more profitable. Here are eight of the top tools you can use to increase your efficiency and multiply your traffic:
Here’s how each of these content marketing tools can support your SEO campaigns.
If you’re looking for a centralized platform to manage your marketing campaign, HubSpot provides a wide array of tools. You can use HubSpot’s marketing suite to:
In addition to these marketing tools, HubSpot also offers customer relationship management, sales and customer service tools that integrate with its platform.
Keyword research forms a cornerstone for effective content marketing, and one of the simplest keyword search tools you can use is Google Trends. This tool allows you to see what the top current keyword trends are, globally or regionally or by year. You can also narrow your search to specific keywords or topics. You can also identify related queries.
You can use Google Trends to study current, seasonal or geographical patterns in keyword popularity and plan your content schedule accordingly. You can also see what’s trending in video.
Unlike many other keyword tools, Google Trends displays popularity in graphs that depict relative trends rather than absolute numbers. This makes it simpler to use than other tools, although more specialized and less versatile.
A more powerful keyword tool is Google Keyword Planner. Designed to support Google’s advertising platform, Keyword Planner lets you see critical SEO metrics. You can get approximate numbers for search volume and advertiser bids, as well as information about how competitive search terms are. You can also get predictions for future trends and suggestions for related search terms. It will help you find the best keywords for your company.
You can use Keyword Planner to strategize for both organic search marketing and search engine advertising. It provides more specific information than Google Trends, though not as detailed as premium search tools that utilize its data.
Ahrefs expands the functionality of basic keyword tools by providing a more comprehensive SEO suite geared towards users who are not analytics experts. Ahrefs includes tools to:
These tools make Ahrefs useful for SEO tasks such as link building that go beyond basic keyword analysis.
SEMrush offers some of the same functionality as Ahrefs, but represents a step up on several fronts. SEMrush positions itself as an all-in-one toolkit for digital marketing professionals, in contrast to Ahrefs which aims to be user-friendly for users who are not experts in analytics. SEMrush’s suite of tools lets you:
These features allow SEMrush to do a few things Ahrefs can’t do with respect to monitoring brands, tracking posts and auditing content. SEMrush also includes features for analyzing PPC strategy and scheduling and tracking social media posts.
A competitor of Ahrefs and SEMrush, Moz offers an all-in-one SEO toolkit for advanced analytics users. Its core features support:
In addition to its SEO features, Moz is renowned for its online tutorials, which offer some of the best SEO training available.
Whereas the other tools mentioned above focus on SEO keyword analysis, BuzzSumo specializes in social media analytics, while not excluding keyword research. It includes four main components for:
BuzzSumo actively supports API development for integrating with other popular tools such as HubSpot.
ClearVoice is unique in that it combines a content marketing platform with access to vetted, fully managed teams of freelancers with experience creating content for over 200 business categories. Geared towards serving the needs of both brands and marketing agencies, ClearVoice provides businesses with:
ClearVoice supports digital marketing across a range of channels, including content marketing, SEO, paid search and social media.
Using marketing platforms, analytics apps and content creation platforms can make it easier for you to manage your promotional campaigns more efficiently while generating superior results. To use content marketing tools effectively, you also need the right strategy. SimpleTiger specializes in helping B2B SaaS providers scale up their traffic with proven SEO strategies. Schedule a discovery call with us to find out how we can help you achieve your SEO goals.